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Juice & Juice DrinksNew Packages

Kool-Aid brings packaging twist to Ghoul-Aid release

By Staff Beverage Industry
Kool Aid Ghoul Aid
(Image courtesy of Kraft Heinz)
September 26, 2025

Kool-Aid is celebrating spooky season this year with a limited-edition twist on its cult-favorite Ghoul-Aid.

Although Ghoul-Aid Jammers have been delighting consumers for more than a decade, this year marks the first-ever glow-in-the-dark packaging featuring the iconic Kool-Aid Man in a brand-new Zom-berry flavor, the company says. 

To activate the glow-in-the-dark effects, consumers should put the pouch directly under any light source for 5 minutes. Each case contains 10 pouches of the blue raspberry fruit flavored drink.

Kids also can enjoy playing the Berry-Kool matching game on the box. Cut out all eight circles, flip them over (cardboard side up), then flip again one by one until all four matching pairs are revealed

The glow-in-the-dark Ghoul-Aid Jammers will be available nationwide in retailers including Walmart, Kroger, Meijer, and more, while supplies last.

KEYWORDS: inks kids' drinks Kool-Aid limited-edition packaging

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