What does it take to make a great package? According to Beverage Industry’s Best Packages of 2013 survey, emotional appeal, form and function, and a custom shape can give brands a leg up in the competitive beverage marketplace.
Northfield, Ill.-based Kraft Foods Group Inc. unveiled a comprehensive new campaign for its Kool-Aid brand called "Smile. It's Kool-Aid," timed with the product launch of Kool-Aid Liquid Drink Mix.
