As consumers begin to gear up for spring, their thirst for premium liquor also is gearing up. In the Readers’ Choice: New Product poll for March, Beverage Industry readers’ selected Stillhouse Classic Vodka as their favorite new product release. 


With 37 percent of the vote, Stillhouse Classic Vodka is all natural, gluten free and filtered through sugar maple charcoal, the company says. Featuring a 40 percent alcohol-volume-content, Stillhouse Classic Vodka is available nationwide for a suggested retail price of $21.99 for a 750-ml can.


Second place in the March Readers’ Choice poll with 22 percent of the vote is Naked Juice Co.’s Half Naked. Available in three flavors — Peach Ginger, Watermelon Passion Fruit and Lively Greens — Half Naked contains 50 percent less sugar and is available nationwide.


Rounding out third place this month with 13 percent of the vote is Apple & Eve’s Cool Waters. Cool Waters is a line of vitamin-enhanced waters designed for children. Available in three flavors — Strawberry, Cherry and Tropical Punch — the children’s line contains 3 to 4 grams of sugar and 15 to 20 calories in each box. Cool Waters is available in select retailers.


There are never a shortage of new product releases, so be sure to check back May 3 for the launch of the Readers’ Choice: New Product poll for April. Voting will end at 11:59 ET on May 20.