As consumers gear up for the spring season, their thirst for alternative beverages remains high. In the Readers’ Choice: New Product poll for February, there is a tie for the title between OWYN Dark Chocolate Protein Drink and Califia Farms Übermilk.
Only What You Need Inc. beverages are made from 100 percent plant-protein, combining pea, organic pumpkin seed and flax oil, kale spinach and broccoli to give consumers 20 grams of protein, the company says. OWYN also is Non-GMO Project Verified, it adds. Available nationwide in 12-ounce bottles, the protein beverage has a suggested retail price of $3.79 for a bottle.
Califia Farms Übermilk is a line of oat milk beverages available in three varieties: Unsweetened, Unsweetened Vanilla and Chocolate. Übermilks have 8 grams of plant-based protein in each serving including all eight essential amino acids and fatty acids from plant oils for omega-3, -6 and -9, as well as calcium, iron, vitamin D, potassium, and vitamin E, the company says. Übermilk will be available at Whole Foods Market stores nationwide with additional distribution throughout the year. Übermilk also will be available for purchase through the company’s website.
Coming in second place this month is TAJA Coconut Water. TAJA’s patented cold-filtered three-part process extracts the coconut water while keeping all the nutrients intact by avoiding the applications of heat, air or additives, the company says. TAJA also is non-GMO and sugar free, it adds. The coconut water is available at select retailers throughout the Midwest for a suggested retail price (SRP) range of $3.49-$3.99 for a 10-ounce bottle, as well as in 12-packs for a SRP of $53.99.
There are never a shortage of new product releases, so be sure to check back April 5 [JVJ1] for the launch of the March Readers’ Choice poll. Voting ends at 9 a.m. ET on April 23.
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