In Chicago-based Information Resources Inc. (IRI’s) 2019 New Product Pacesetters report, the market research firm reports the return of the $100 million product launch brands, and notes that both David and Goliath can win when it comes to successful new product launches in the food and beverage industries.

Summer is in full swing and so are the new product releases. In the most recent Readers’ Choice: New Product of the Month poll for May from Beverage Industry, it looks as though readers are looking “freshen up” their beverage selections.

With summer just around the corner, the flavors associated with the long, hot days are in high demand. For the readers of Beverage Industry, the same rings true when selecting their favorite new product.

In the Readers’ Choice: New Product of the Month for March, the visitors to bevindustry.com have shown that they are taking comfort in healthy solutions. 

Although today’s day-to-day life has been upended by the COVID-19 coronavirus outbreak, it can be a nice distraction to find something else in which to focus your attention for a few moments. Beverage Industry will continue to post New Products to our website to highlight the innovations of today’s product developers. In line with that, the magazine also will continue to host its monthly online poll center on these releases.

As people tend to indulge on food and beverage options around the holidays, January tends to be a time where better-for-you solutions shine. This trend holds true for Beverage Industry’s Readers’ Choice: New Product of the Month poll.

As the final wrap-up of 2019, the readers of Beverage Industry voted on their favorite new product. Compiled from the monthly winners of the Readers’ Choice: New Product of the Month poll, the voting took place Jan. 21 through Feb. 3.

December always is a busy time of year, but that didn’t stop innovators in the beverage market from releasing the latest crop of new products. In Beverage Industry’s Readers’ Choice: New Product of the Month poll for December, Hercules Mulligan Rum + Rye closed out the monthly poll by garnering 30 percent of the votes.

The year might be coming to a close soon, but that doesn’t mean the innovations in the beverage market have slowed down. Across all sectors of the alcohol and non-alcohol beverage market, brand owners continue to develop products that bring joy to consumers’ lives.

The readers of Beverage Industry know a champion when they see one. For the Readers’ Choice: New Product of the Month Poll for October, the monthly champion in no stranger to a winning playbook.