Although today’s day-to-day life has been upended by the COVID-19 coronavirus outbreak, it can be a nice distraction to find something else in which to focus your attention for a few moments. Beverage Industry will continue to post New Products to our website to highlight the innovations of today’s product developers. In line with that, the magazine also will continue to host its monthly online poll center on these releases.
For the Readers’ Choice: New Product of the Month poll for February there was little competition among the new product entries. With 93 percent of the vote, Loverboy Sparkling Hard Teas won the monthly poll.
With just 90 calories and zero sugar, Loverboy is a naturally sweetened sparkling hard tea. Carbonated like a seltzer, but with the light refreshing taste of an iced tea, Loverboy marries organic brewed tea, botanicals and monk fruit with gluten-free alcohol to create a keto-friendly, 4.2 percent alcohol-by-volume progressive adult beverage. Founded by entrepreneur Kyle Cooke, who stars on Bravo TV’s “Summer House,” the brand was conceptualized in 2018 while filming “Summer House” Season 3. Cooke’s co-star and fiancé Amanda Batula is leading the brand’s creative direction while co-star Carl Radke joined to assist in the official launch.
Be sure to check back next to vote on the new products posted in March. Voting will begin April 6 and end at 11:59 p.m. ET on April 27.