progressive adult beverages

Readers name their favorite beverage of February

Loverboy Sparkling Hard Teas run away with online poll

March 31, 2020

Although today’s day-to-day life has been upended by the COVID-19 coronavirus outbreak, it can be a nice distraction to find something else in which to focus your attention for a few moments. Beverage Industry will continue to post New Products to our website to highlight the innovations of today’s product developers. In line with that, the magazine also will continue to host its monthly online poll center on these releases.

2019 Beer Market Report - Flavored Malts - Vive Hard Seltzer - Beverage Industry

2019 Beer Report: Hard seltzers fuel growth within flavored malt beverage market

Beer sub-segment now commands 2-point share of US beer sales

Jessica Jacobsen

March 14, 2019

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As beverage alcohol manufacturers seek out ways to provide a low-calorie solution, it seems as though the latest craze to hit the flavored malt beverage (FMB) segment is fulfilling that need state. “Hard seltzers are raising the bar around perceived health and wellness and attracting much of the dollars spent in the space,” says Brian Sudano, managing partner for Beverage Marketing Corporation (BMC).

Anheuser-Busch announces launch of Ritas Spritz

Ready-to-drink alcohol beverage targets female demographic

February 11, 2019

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As part of the continued innovation from St. Louis-based Anheuser-Busch, the beer-maker launched Ritas, originally marketed as Bud Light Lime Lime-A-Rita, in 2012. Ritas is the first brand in the Anheuser-Busch InBev portfolio to explicitly target women and last year introduced "The Ritas," legendary women who take a "life's-a-party attitude in every situation,” according to the company.

Hard seltzer brands have been the latest trend permeating the flavored malt beverage segment. (Image courtesy of SpikedSeltzer/Anheuser-Busch) - Beverage Industry

2018 Beer Report: Hard seltzers latest rotation sweeping the FMB market

Segment sees positives from throwback brands

Jessica Jacobsen

March 8, 2018

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Currently, hard seltzer brands have garnered much of the attention with new entrants in the market while established brands have expanded their presence.

SpikedSeltzer expands nationally

Progressive adult beverage reaches all 50 states

May 4, 2017

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SpikedSeltzer, Norwalk, Conn., announced that the brand is available for sale nationwide. Launched in 2013, SpikedSeltzer had been primarily sold in New England, New York and New Jersey. Now, the progressive adult beverage is reaching all 50 states.

2017 Beer Report: Hard sodas, seltzer help FMB segment continue its growth

Analysts project deceleration of growth for alternative alcohol products

Jessica Jacobsen

March 9, 2017

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CNBC’s “Mad Money with Jim Cramer” rarely is short on advice when it comes to the next hot stock. For the beer market, the release and sales of numerous hard sodas and seltzers helped contribute to the “hot” performance of the flavored malt beverage (FMB)/progressive adult beverage (PAB) segment in 2016.

Smirnoff Spiked Sparkling Seltzer

November 15, 2016

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Smirnoff, a brand of Diageo North America, added Spiked Sparkling Seltzers to its portfolio.

Truly Spiked & Sparkling Sicilian Blood Orange

October 10, 2016

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Truly Spiked & Sparkling, a brand of The Boston Beer Co., added a new flavor to its lineup of spiked, sparkling waters.

Truly Spiked & Sparkling

May 26, 2016

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Boston Beer Co. launched a new line of progressive adult beverages: Truly Spiked & Sparkling, a line of clean, crisp spiked, sparkling waters with 100 calories and 2 grams of carbohydrates in each serving.

Diageo’s FMBs focus on authenticity, convenience

Brand expansions answer consumers’ call for variety

Jennifer Zegler

July 12, 2011

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The frequently asked question, “What should I have to drink?” was the inspiration for Diageo’s flavored malt beverage (FMB) strategy. This summer’s advertising for Diageo’s Smirnoff Premium Malt Mixed Drinks answers that question featuring a “Fridgetender,” a portable bartender character who appears in refrigerators and coolers at the right time. In addition to Smirnoff Premium Malt Mixed Drinks, Diageo’s FMB lineup also includes the recently launched Jeremiah Weed FMBs and Smirnoff On The Rocks, which is a multi-serve version of the Premium Malt Mixed Drinks.