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Home » Keywords » progressive adult beverages

Items Tagged with 'progressive adult beverages'

ARTICLES

2019 Beer Market Report - Flavored Malts - Vive Hard Seltzer - Beverage Industry

2019 Beer Report: Hard seltzers fuel growth within flavored malt beverage market

Beer sub-segment now commands 2-point share of US beer sales
Jess-200
Jessica Jacobsen
March 14, 2019
No Comments
As beverage alcohol manufacturers seek out ways to provide a low-calorie solution, it seems as though the latest craze to hit the flavored malt beverage (FMB) segment is fulfilling that need state. “Hard seltzers are raising the bar around perceived health and wellness and attracting much of the dollars spent in the space,” says Brian Sudano, managing partner for Beverage Marketing Corporation (BMC).
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Ritas Spritz RTD cocktails

Anheuser-Busch announces launch of Ritas Spritz

Ready-to-drink alcohol beverage targets female demographic
February 11, 2019
No Comments

As part of the continued innovation from St. Louis-based Anheuser-Busch, the beer-maker launched Ritas, originally marketed as Bud Light Lime Lime-A-Rita, in 2012. Ritas is the first brand in the Anheuser-Busch InBev portfolio to explicitly target women and last year introduced "The Ritas," legendary women who take a "life's-a-party attitude in every situation,” according to the company.


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Hard seltzer brands have been the latest trend permeating the flavored malt beverage segment. (Image courtesy of SpikedSeltzer/Anheuser-Busch) - Beverage Industry

2018 Beer Report: Hard seltzers latest rotation sweeping the FMB market

Segment sees positives from throwback brands
Jess-200
Jessica Jacobsen
March 8, 2018
No Comments
Currently, hard seltzer brands have garnered much of the attention with new entrants in the market while established brands have expanded their presence.
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SpikedSeltzer

SpikedSeltzer expands nationally

Progressive adult beverage reaches all 50 states
May 4, 2017
No Comments

SpikedSeltzer, Norwalk, Conn., announced that the brand is available for sale nationwide. Launched in 2013, SpikedSeltzer had been primarily sold in New England, New York and New Jersey. Now, the progressive adult beverage is reaching all 50 states.


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Smirnoff Spiked Sparkling Seltzer

2017 Beer Report: Hard sodas, seltzer help FMB segment continue its growth

Analysts project deceleration of growth for alternative alcohol products
Jess-200
Jessica Jacobsen
March 9, 2017
No Comments
CNBC’s “Mad Money with Jim Cramer” rarely is short on advice when it comes to the next hot stock. For the beer market, the release and sales of numerous hard sodas and seltzers helped contribute to the “hot” performance of the flavored malt beverage (FMB)/progressive adult beverage (PAB) segment in 2016.
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Smirnoff Spiked Sparkling

Smirnoff Spiked Sparkling Seltzer

November 15, 2016
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Smirnoff, a brand of Diageo North America, added Spiked Sparkling Seltzers to its portfolio.


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Truly Blood Orange

Truly Spiked & Sparkling Sicilian Blood Orange

October 10, 2016
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Truly Spiked & Sparkling, a brand of The Boston Beer Co., added a new flavor to its lineup of spiked, sparkling waters. 


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Truly S&S

Truly Spiked & Sparkling

May 26, 2016
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Boston Beer Co. launched a new line of progressive adult beverages: Truly Spiked & Sparkling, a line of clean, crisp spiked, sparkling waters with 100 calories and 2 grams of carbohydrates in each serving. 


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Thumbnail of Fridgetender

Diageo’s FMBs focus on authenticity, convenience

Brand expansions answer consumers’ call for variety
Jennifer Zegler
July 12, 2011
No Comments

The frequently asked question, “What should I have to drink?” was the inspiration for Diageo’s flavored malt beverage (FMB) strategy. This summer’s advertising for Diageo’s Smirnoff Premium Malt Mixed Drinks answers that question featuring a “Fridgetender,” a portable bartender character who appears in refrigerators and coolers at the right time.  In addition to Smirnoff Premium Malt Mixed Drinks, Diageo’s FMB lineup also includes the recently launched Jeremiah Weed FMBs and Smirnoff On The Rocks, which is a multi-serve version of the Premium Malt Mixed Drinks.


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Beverage Industry - December, 2019

2019 December

The December year-end issue features a cover story on “Innovations of the Year” and check out the companies honored with “best packages of the year.” The issue also includes a special report on contract packaging, the growth of private-label products and why “Opportuni-Teas” continue to abound for tea ingredients. As usual, the latest trends in new products, packaging and ingredients are highlighted. Happy Holidays to all!

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