As consumers continue to adjust to the new year, their thirst for healthier versions of favorite beverages also continues. In the Readers’ Choice: New Product poll for January, Beverage Industry readers’ selected Frankly Organic Vodka as their favorite new product release.
With 27 percent of the vote, Frankly Organic Vodka is a functional line of vodka made with organic, non-GMO and gluten-free ingredients, the company says. Absent of synthetic pesticides, refined sugars and artificial colors, Frankly Organic Vodka is made from functional ingredients like turmeric, maca root, ginger and wild cherry bark, it adds. Frankly Organic Vodka is available in select markets in Texas and Arizona in 50-ml, 750-ml and 1-liter bottles for a suggested retail price of $2, $20 and $27, respectively.
Coming in at second place with 15 percent of the vote is Vibe Organic Electrolyte Black Tea. The ready-to-drink (RTD) tea is made with artesian spring water, which includes naturally occurring electrolytes and minerals, the company says. It also contains 48 mg of naturally occurring caffeine from USDA-certified organic black tea, and 1 gram of sugar and 20 calories in each 500-ml serving. Packaged in 500-ml Tetra Pak cartons, Vibe is available in four flavors: Mint, Lemon, Peach and Pomegranate.
And in third place with 14 percent of the vote is Sprite Lymonade, a blend of the original Sprite flavors with a splash of lemonade, the company says. Sprite Lymonade is available nationwide in 20-ounce PET bottles and is lined-priced with other Sprite products.
There are never a shortage of new product releases, so be sure to check back March 5 for the launch of the February Readers’ Choice poll.