TAJA Coconut launched its self-titled line of coconut water. TAJA’s patented cold-filtered three-part process extracts the coconut water while keeping all the nutrients intact by avoiding the applications of heat, air or additives, the company says. TAJA also is non-GMO and sugar free, it adds. The coconut water is available at select retailers throughout the Midwest for a suggested retail price (SRP) range of $3.49-$3.99 for a 10-ounce bottle, as well as in 12-packs for a SRP of $53.99. TAJA also is available for purchase through the company’s website.

TAJA Coconut, Marrieta, Ga.

Telephone: 678/540-3244

Internet: www.tajacoconut.com

Distribution: Select markets and online