Naked Juice Co. Inc., a division of PepsiCo Inc., is launching new flavor in January 2020: Tropical Guava. Tropical Guava will be available in Naked’s traditional 15.2-ounce size, and is Non-GMO Project-certified.

As consumers begin to gear up for spring, their thirst for premium liquor also is gearing up. In the Readers’ Choice: New Product poll for March, Beverage Industry readers’ selected Stillhouse Classic Vodka as their favorite new product release. 

Naked Juice Co., a brand of PepsiCo Inc., launched its latest product line: Half Naked.

PepsiCo Inc. added a new line of juices to its Naked Juice brand. 

PepsiCo Inc. added a new flavor to its line of Naked juices: Sea Greens. 

There was once a time when marketing was trusted by consumers. However, in the digital age, when information is just a few clicks away, it’s become even more important for brands to be as transparent and honest as possible.