Naked Smoothies, Chicago, is shaking up snack time with the launch of its newly refreshed smoothie lineup inspired by consumers seeking on-the-go options that deliver both flavor and nutritional benefits, it says. 

Naked Smoothies’ offerings include fan-favorite blends, now boosted, and three new smoothies: Coco Gauff’s Protein Pineapple Orange, Strawberry Lemon Ginger Fiber and Tropical Greens Fiber.

Made with real ingredients and bold flavors, fan-favorite smoothies like Green Machine, Blue Machine’, Mighty Mango Machine, Strawberry Banana Machine, Pina Colada Machine and Rainbow Machine still offer the taste Naked consumers love, and now, they’re boosted with nutrients including fiber and essential vitamins and minerals such as vitamins C, E, B6 and B12.

Naked's new hyper-functional line features Protein smoothies with less sugar than the leading Naked Smoothie flavor Green Machine, and all-new Fiber smoothies designed to support gut health with 9 grams of fiber in each bottle, the company says. Naked’s Protein smoothies offer 20 grams of plant-based protein, now with 40% less sugar than the leading fruit smoothie, it adds. Protein flavors include Double Berry Protein, Tropical Protein and the recently launched Protein Pineapple Orange Smoothie, created in collaboration with Naked’s Chief Smoothie Officer, Coco Gauff. The new lineup also introduces new flavors, including Strawberry Lemon Ginger Fiber and Tropical Greens Fiber, which provide 9 grams of fiber to support gut health, with 45% less sugar than the leading fruit smoothie, the company says.

“I love drinking Naked,” Gauff said in a statement. “I’m constantly reaching for it as a snack after practice or in the car on the way to my parents’ house. They’re convenient, delicious and satisfying, and I may be a tad biased, but I could drink my Naked Protein Pineapple Orange Smoothie every single day.”

Along with boosted benefits, Naked Smoothies are hitting shelves with a vibrant new label inspired by the brand’s California roots. Born on the beaches of Santa Monica in 1983, the design reflects the fruit within each bottle and nods to the chalkboard menus of local smoothie shops. The new look brings a modern flair while staying true to Naked’s most recognizable features, from the iconic blue flag to the blue cap to the square bottle, creating a fresh, contemporary expression of the beloved brand, the company says.

“Naked is in a bold new era,” said Jeffrey Thompson, vice president of marketing and general manager at Naked, in a statement. “With our refreshed lineup, we’re doubling down on functionality, delivering the same great taste everyone loves, now with protein, fiber and other benefits that meet today's snacking needs. Rooted in our California heritage and 40 years of real ingredients, Naked continues to be the convenient, delicious choice for consumers on the go.”

The refreshed lineup of Naked Smoothies is available nationwide at retailers including Albertsons, Target, Kroger and Walmart.