SVEDKA Vodka, a brand of Victor, N.Y.-based Constellation Brands, is twisting things up this spring and summer with the launch of their latest extension: SVEDKA Tropics Tea Spritz, a new spirits-based hard seltzer.
SVEDKA Tropics combines SVEDKA Vodka with real tea, sparkling water and natural tropical fruit flavors. Available in three flavors ― Pineapple Guava, Raspberry Kiwi and Orange Mango ― SVEDKA Tropics features 5% ABV.
“This is the summer of SVEDKA. With our new Vodka Tea Spritz, SVEDKA Tropics is filling the consumer need for a different type of spirits-based hard seltzer,” said Billy Lagor, senior vice president of brand management, in a statement. “With real ingredients and a lower ABV, SVEDKA Tropics provides a depth of flavor and a unique taste experience that sets it apart from other hard seltzers. The RTD canned category continues to grow at a rapid pace, and we believe SVEDKA Tropics offers a fantastic option for any occasion.”
Available at a suggested retail price (SRP) of $19.99, SVEDKA Tropics is offered in a variety eight-pack containing four cans of Pineapple Guava and two cans each of Raspberry Kiwi and Orange Mango. The spirits-based hard seltzers also are available in a four-pack for $12.99 SRP and a single can for $2.99 SRP. SVEDKA Tropics can be found at liquor and grocery retailers nationwide, as well as available for order via Drizly or Instacart.
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