Lemon Perfect, a growing brand in the enhanced water category, announced the launch of its newest flavor: Watermelon.

OLIPOP, a functional soda brand, announced the launch of its newest flavor: Watermelon Lime, adding to its soda lineup ahead of summer.

MYX Beverage announced the launch of its newest fruit-infused wine: Watermelon Moscato. 

In time for summer, Luna Bay Booch announced the launch of Watermelon Sea Salt — the new edition to its line of seasonally inspired hard kombuchas. 

Monster Energy Corp. announced a new flavor is joining the Rehab Monster lineup: Watermelon. The new energy drink is packed with added functional benefits to restore energy and conquer fatigue, the company says. 

Just ahead of summer, Karma Water Culture LLC announced a new flavor to its line of natural, nutrient-enhanced Karma Water: Karma Watermelon Wild Berry. 

Monaco Cocktails, a line of premium ready-to-drink, spirit-based canned cocktails from Atomic Brands, announced the launch of its latest addition: Watermelon Crush. 

On the heels of their most recent collaboration's success, media personality, entrepreneur and star of the Netflix show “Selling Sunset” Heather Rae Young is partnering with TRU Supplements, Los Angeles, for a second time. The duo developed TRU Hydrate Cucumber Melon, a drink mix designed to create a revitalizing beverage, it says. 

Just in time for National Watermelon Day on Aug. 3, Vizzy, a brand of Chicago-based Molson Coors Beverage Co., released four new watermelon hard seltzer combinations: Blueberry Watermelon, Kiwi Watermelon, Passionfruit Watermelon and Mango Watermelon. 

Juicy Juice, a brand of Harvest Hill Beverage Co., expanded its portfolio with two new flavors: Berry Lemonade and Watermelon.