The better-for-you health movement has helped take emerging food and beverage categories from niche to mainstream. As these niche categories become more commonplace, they not only are helping themselves but also are giving a platform to other products, categories and flavors.
In the Berenstain Bears’ book “Learn About Strangers,” Mama Bear uses “strange-” and traditional-looking apples to explain to Sister Bear to use caution around strangers because, like apples, you can’t tell the good from the bad by their outside appearance.
Skinnygirl Cocktails, a brand of Beam Suntory Inc., announced the addition of Skinnygirl Watermelon Lime Margarita, a flavored ready-to-drink (RTD) cocktail.