Even though fall has begun to settle in, consumers continue to thirst for refreshing cocktails. In the Readers’ Choice: New Product poll for August, Beverage Industry readers selected BeatBox Pink Lemonade as their favorite new product release.
WTRMLNSLCE available on Amazon, California retails stores
August 16, 2018
WTRMLN WTR, Denver, launched WTRMLNSLCE, a non-refrigerated watermelon water that delivers electrolytes with 2 grams of natural sugar from watermelon and no artificial sweeteners, the company says.
Frey Farms, the parent company of Tsamma Watermelon Juice, launched the newest addition to its cold-pressed watermelon juice lineup: Tsamma Watermelon + Coconut Water Blend.
The better-for-you health movement has helped take emerging food and beverage categories from niche to mainstream. As these niche categories become more commonplace, they not only are helping themselves but also are giving a platform to other products, categories and flavors.