Company launches RETHINK Juice Splash in Watermelon and Fruit Punch
March 5, 2019
RETHINK Brands, Columbia, Md., is launching RETHINK Juice Splash. With only 1 gram of natural sugar and no artificial sweeteners, RETHINK Juice Splash is positioned to be the new benchmark of health in the kid’s aseptic juice category, the company says. RETHINK Juice Splash launches nationwide with two flavors — Watermelon and Fruit Punch — and two more — Kiwi Strawberry and Strawberry Lemonade — coming in the second quarter.
Even though fall has begun to settle in, consumers continue to thirst for refreshing cocktails. In the Readers’ Choice: New Product poll for August, Beverage Industry readers selected BeatBox Pink Lemonade as their favorite new product release.
WTRMLNSLCE available on Amazon, California retails stores
August 16, 2018
WTRMLN WTR, Denver, launched WTRMLNSLCE, a non-refrigerated watermelon water that delivers electrolytes with 2 grams of natural sugar from watermelon and no artificial sweeteners, the company says.
Frey Farms, the parent company of Tsamma Watermelon Juice, launched the newest addition to its cold-pressed watermelon juice lineup: Tsamma Watermelon + Coconut Water Blend.