Boxed Water Is Better, Holland, Mich., has juiced-up its flavor lineup with watermelon. Available online, the latest addition to Boxed Water’s line of sustainably packaged water contains subtle hints of watermelon for the perfect refreshing summer beverage.
“Our newest watermelon is another great reminder that sustainable solutions can be fun and tasty too,” said Boxed Water Chief Revenue Officer Rob Koenen in a statement. “All of our flavors have been well received ― even completely selling out when we first launched ― so we wanted to make sure to offer the perfect option for summer. And it really doesn't get better than watermelon and pure, planet-pleasing hydration.”
The summer fruit flavor is made of 100% purified drinking water and joins the existing line of naturally and subtly flavored varieties ― Lemon, Blackberry, Cucumber and Grapefruit ― which are sugar-free and contain zero artificial sweeteners. Watermelon will be available in a 500-ml carton for a limited time through the summer, and is expected to be met with the same enthusiasm as the other flavors when they launched, it says.
Boxed Water products are packaged in 92% plant-based packaging. Notably, even the cap is plant-based and derived from residue waste from FSC-certified, sustainably grown trees used for pulp and bioenergy. Boxed Water’s 500-ml carton also recently became certified as CarbonNeutral and the brand remains committed to sustainability, using only paper sourced from trees in well-managed forests for each carton.
Continuing its tree planting campaign with all products and flavors, consumers are encouraged to post a picture of the new Boxed Water Watermelon flavor on social media with the hashtag #BetterPlanet, and in response, Boxed Water will plant two trees with the National Forest Foundation (NFF). Over 1.5 million trees have already been planted in areas impacted by wildfires and deforestation.
“Our mission has always been not just to offer the most sustainable option, but also the most appealing hydration option,” Koenon added. “By choosing Boxed Water, our customers can feel good about their purchase and the impact it has on the environment. We can’t wait for our customers to try our new Watermelon flavor and experience the same great taste they’ve come to love with our products ― all while doing their part to cut down on single-use plastic and aluminum.”