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Beverage NewsEnergy Drinks & Shots

G FUEL, FaZe Clan launch Sour FaZeberry for gaming community

New energy drink release in conjunction with #GFUELFaZeX Dream Setup contest

GFuel Sour Fazeberry
(Image courtesy of GFUEL)
May 21, 2020

G FUEL, The Official Energy Drink of Esports, announced its new Sour FaZeberry flavor, which is developed in collaboration with gaming organization FaZe Clan, now is available to buy at gfuel.com.

G FUEL Sour FaZeberry, a remix of the iconic G FUEL FaZeberry, is a combination of pomegranates, strawberries and acai berries with an extra hit of sourness, the company says. The new flavor is sugar-free and loaded with antioxidants from 19 different fruit extracts. One serving of G FUEL Sour FaZeberry has 15 calories and contains 140 mg of caffeine along with proprietary energy and focus-enhancing complexes.

The new flavor is seventh variety in FaZe Clan's G FUEL roster, joining Battle Juice, FaZeberry, Ragin' Gummy Fish, Sour Blue Chug Rug, Strawberry Shortcake and Tropical Rain.

"Our seventh co-developed flavor with FaZe Clan is a testament to the strength of our expanded eight-year relationship and commitment to delighting our hyper-engaged global community," said G FUEL Founder and Chief Executive Officer Cliff Morgan in a statement. "It's an absolute honor for G FUEL to continue innovating and producing hits with FaZe Clan, and we can't wait for our fans to experience our mouth-puckering remix of the classic FaZeberry flavor."

To celebrate the new flavor, and in honor of FaZe Clan's upcoming 10-year anniversary FaZe X, G FUEL and FaZe Clan are hosting a #GFUELFaZeX Dream Setup Contest from May 21 to 27.

"We continue to expand our eight-year partnership with G FUEL in 2020 with the rollout of Sour FaZeberry as a new update to our original, classic flavor FaZeberry energy," said FaZe Clan Chief Revenue Officer Jeff Pabst. "We also want to give back to the FaZe community in celebration of our tenth anniversary FaZe X, and are excited to launch the Dream Setup Giveaway contest in partnership with G FUEL where one lucky fan will take home the grand prize."

The grand-prize winner will receive the #GFUELFaZeX Dream Setup, which includes numerous G FUEL, gaming and streaming products.

Four second-place winners will receive a G FUEL Sour FaZeberry collectors box and one tub each of G FUEL FaZeberry, Sour Blue Chug Rug, Ragin' Gummy Fish and HYPE SAUCE. Ten third-place winners will receive a G FUEL starter kit. Visit gfuel.com/fazex for official rules and information on how to enter the #GFUELFaZeX Dream Setup Contest.

G FUEL Sour FaZeberry now is available for sale in 40-serving tubs and limited-edition collectors boxes, which include one 40-serving Sour FaZeberry tub and one 16-ounce The Sour FaZe shaker cup, at gfuel.com/pages/sour-fazeberry.

KEYWORDS: antioxidants beverage marketing campaign natural energy drinks performance beverages

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