Energy Drinks & Shots

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In the beverage industry, a category spikes, innovation floods in, shelves fill up and decline is inevitable. The only question is when. But what if that assumption is wrong? 

Monster Energy, Corona, Calif., is kicking off summer with bold new flavors, iconic designs, and a lineup built to bring people together as the nation celebrates America’s 250th anniversary this Fourth of July, it says.

C4 Energy, a brand of Nutrabolt, expands its basketball presence as it enters into three new partnerships with the Los Angeles Lakers, Canada Basketball, and NBA Europe, respectively.

Red Bull has announced this year’s Red Bull Summer Edition: Sudachi Lime. This limited-time offering is available with and without sugar at retailers nationwide while supplies last.

GHOST introduced its latest flavor: GHOST Energy x 7UP Lemon Lime. 

Bang Energy announced the launch of Bang Lime Pop Drop, a bold new flavor that delivers lime candy vibes with a sweet, tangy and juicy punch, the company says.

The beverage marketplace has gone through repeated cycles of fragmentation, reinvention and rediscovery. Not long ago, the narrative was that big brands were finished and the future belonged to endless niche innovation.

Liquid I.V. officially dropped its newest flavor: Energy Multiplier Sugar-Free Fruit Punch.  

In celebration of spring, Red Bull unveiled its Red Bull Spring Edition Cherry Sakura. 

Accelerator Active Energy announced the launch of its  latest innovation: Citrus Freeze.