Energy Drinks & Shots

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Suja Organic launched three new Multivitamin wellness shots: Multivitamin with Fiber, Multivitamin with Magnesium and Multivitamin with Biotin. 

Monster Energy is kicking off the new year with a fresh take with the Introduction of Monster Energy Strawberry Shot.

Productive Health Co. announced the launch of AUTOFOCUS, a functional beverage designed to deliver clean, sustained energy and mental clarity.

C4 Performance Energy unveiled its Cereal Killer flavor, inspired by the colorful chaos of a childhood breakfast bowl.

Fire Brands, Miami, announced its partnership with Playboy, one of the most recognizable brands in the world, to introduce a new line of flavorful energy drinks designed to inspire the next generation of energy drink consumers, it says.

To meet consumers’ health and wellness needs, functional beverages are seeing an increase in usage as these products address a range of benefits.

GORGIE is ringing in the holiday season with its latest limited-edition flavor innovation: Cranberry Party Pop. 

Liquid Death, Los Angeles, announced its new distribution agreements with Sunset Distributing, a Southern California subsidiary of Hand Family Companies, and with Pacific Northwest distributors: The Odom Corp., Bigfoot Beverages and Summit Beverage Distribution Co. 

Lotus Plant Power is on a mission to redefine energy drinks, drawing inspiration from the iconic lotus flower’s balance of mind, body and spirit.

The NACS Show once again set an attendance record for its respective host city, following record crowds in Atlanta (2023) and Las Vegas (2024). The tradeshow featured beverage manufacturers, highlighting their current and upcoming innovations.