Java Monster launches Dubai Chocolate
Ready-to-drink coffee hits shelves this October
Java Monster unveiled Dubai Chocolate, bringing the indulgent flavors of Dubai-style chocolate together with the bold attitude and energy of Monster.
Arriving on shelves this October, Java Monster Dubai Chocolate starts with a smooth coffee and cream base, then layers in real cocoa and creamy pistachio flavors with a crispy, ultra-thin phyllo-inspired note, the company says. It’s an adventurous take on the Dubai chocolate experience, reimagined as a ready-to-drink coffee, with Monster’s signature energy blend plus 200 mg of caffeine, it adds.
“Dubai chocolate has a distinctive flavor, and the job was to capture it and make it unmistakably Java Monster,” said Jordi Gayola, chief marketing officer of the Americas at Monster Energy, in a statement. “The result does both: the signature taste, with the coffee and cream experience Java fans expect.”
Java Monster Dubai Chocolate taps into a growing appetite for globally inspired, alluring coffee flavors, giving consumers another reason to break out of their usual coffee routine, it says. With younger consumers increasingly looking beyond traditional vanilla and mocha flavors, the new variety delivers a completely unique flavor experience in the Java Monster lineup.
Java Monster Dubai Chocolate joins the brand’s ready-to-drink coffee lineup alongside Mean Bean, Loca Moca and Salted Caramel.
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