Energy Drinks & Shots

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Nutrabolt’s C4 unveiled its C4 x Hawaiian Punch collaboration with the launch of its Hawaiian Punch flavor C4 Pre-Workout Powders and C4 Energy drink.

To kick off summer, 5-hour ENERGY shots unveiled Main Character Energy, a Watermelon Chili Lime flavor, co-created with Jamie Varon, influencer and author of “Main Character Energy.”

Red Bull is celebrating the season with the introduction of its newest flavor: Red Bull Summer Edition Curuba Elderflower. 

Innovation Ventures LLC announced an update to its popular 5-hour ENERGY product line. The refresh features a bold redesign of its 16-ounce beverage, enhancements to classic fan favorite flavors and an introduction of two new flavors to the lineup.

7-Eleven Inc. has joined forces with ZOA Energy to bring big flavor and bigger energy to participating 7-Eleven, Speedway and Stripes stores nationwide. Consumers can head to their local 7-Eleven store to try the new flavor ― Mango Splash ― only available at 7-Eleven.

Guayakí Yerba Mate introduced its latest flavor innovation: Berry Lemonade, joining the brand’s High Energy Cans on shelves nationwide.

Red Bull is commemorating the 20th anniversary of Oracle Red Bull Racing with the introduction of two initiatives: the exclusive Special Edition 2024 Red Bull Racing Can and the Red Bull All Terrain digital game.

Uncle Matt’s Organic announced the launch of its Ultimate Athlete Pre-Workout Shot, aimed to boost athletic performance, hydrate and reduce oxidative stress.

Rockstar Energy Drink announced the launch of Rockstar Focus, the newest addition to the brand’s energy portfolio.

Health and wellness brand VUUM announced the official launch of its carbonated plant-protein drinks.