Energy Drinks & Shots

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Red Bull is encouraging consumers to “reach new heights this summer” with the introduction of its newest Red Bull Edition series flavor: Red Bull Summer Edition Juneberry. The limited-time offering, which has tasting notes of juneberry, red grape, cherry, and red berries with a slight floral finish, currently is available at Walmart and select SONIC Drive-In locations and will be nationwide May 1.

GHOST has found itself well-positioned to deliver on functional energy drinks that meet the lifestyle needs of today’s consumers.

RIOT Energy, an organic energy drink brand from Venice Calif., announced it secured a minority investment from Sierra Nevada Brewing Co., Chico, Calif. Sierra Nevada will initially serve as an investor and will eventually produce and package RIOT Energy products at its new 85,000-square-foot facility, CanDo Innovation Center, which is slated to begin operations this summer.

Pressed, a cold-pressed juice and plant-based treats brand, announced expanding its shot offerings with the launch of Beauty Shot.

Ghost Energy announced the launch of its newest flavor: Cherry Limeade, offering a sweet cherry flavor with a bite of lime.

Given the demand for ingredients that support cognitive health and energy enhancement, ingredient suppliers caution that formulation is more complicated than simply adding into the formula.

PRIME, a global lifestyle beverage brand founded by entrepreneurs and influencers Logan Paul and KSI, announced its expansion into a new beverage category with the launch of PRIME Energy. 

Corona, Calif.-based Monster Energy Corp. announced the launch of Monster Energy Zero Sugar. With a full launch in the first quarter of 2023, consumers can enjoy the taste of the flagship original Monster Energy Green, but without sugar, the company says.

CELSIUS, a brand of Celsius Holdings Inc., announced the release of Sparkling Lemon Lime. With just the right blend of tart and sweet, Lemon Lime combines the balance of citrusy sweet lemons and juicy, zesty limes, the company says.

As few subjects are more emotive than personal health, functional beverages are witnessing explosive growth, as more and more consumers look to drinks that support their well-being.