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Home » Topics » Category Focus » Energy Drinks & Shots

Energy Drinks & Shots
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Gorgie

Energy drinks get renewed focus

Healthy, natural ingredients resonate with consumers, research shows
Vicky Painter
June 13, 2025

Vicky Painter shares how consumers are more aware of the relationship between energy and overall health, and are therefore more concerned about how products like energy drinks can both benefit and hinder their overall health goals. 


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ZOA Energy Lemon Lime

ZOA Energy Lemon Lime

June 4, 2025

ZOA Energy debuted its limited-time Lemon Lime flavor, offering a modern twist on a timeless classic.


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Celsius Live Fit Go

Celsius launches LIVE. FIT. GO. Campaign

Energy drink brand taps into authentic storytelling to showcase how it empowers everyday achievers
Staff Beverage Industry
June 3, 2025

CELSIUS is amplifying the brand’s core LIVE FIT ethos and tapping into the “ready, set, go” mindset by injecting deeper meaning into its mantra, connecting with people across everyday moments to live with an intended purpose in its LIVE. FIT. GO. campaign.


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Sting Energy

PepsiCo, Sting Energy unveil global partnership with Formula 1

Sting Energy named Official Energy Drink Partner for auto racing network
Staff Beverage Industry
May 27, 2025

Sting Energy, an energy drink of PepsiCo, Purchase, N.Y., has officially entered the fast-paced world of Formula 1 as its Official Energy Drink Partner. 


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Karma Water Stick Packs

Karma Water Probiotic and Energy Stick Packs

May 12, 2025

Karma Water, a pioneer in functional wellness beverages, announced it’s expanding into the stick pack market with the launch of its new Karma Probiotic Stick Packs and Karma Energy Stick Packs. 


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Alani Nu

Alani Nu surpasses $1 billion in retail sales

Milestone follows Celsius Holdings’ acquisition of energy drink brand
Staff Beverage Industry
April 30, 2025

Celsius Holdings Inc. announced that its portfolio brand Alani Nu surpassed $1 billion in retail sales for the trailing 52-week period ended April 13, as reported by Circana.  


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Red Bull Summer Edition White Peach

Red Bull announces Summer Edition White Peach

Limited time offering available with and without sugar
Staff Beverage Industry
April 28, 2025

Red Bull, Santa Monica, Calif. unveiled this year's Red Bull Summer Edition White Peach. Beginning April 28, this limited-time offering is available for the first time both with and without sugar.


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greg and mari

Bloom Nutrition aims to help consumers become their best selves

Bloom Sparkling Energy, Bloom Pop extensions further company’s wellness goals
Jessica Jacobsen
Jessica Jacobsen
April 24, 2025

Born out of a personal wellness journey, Bloom Nutrition is looking to inspire people going through a similar journey through wellness supplements, energy drinks and soon-to-be released soft drinks.


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Zero Sugar Ultra Blue Hawaiin

Monster Energy Zero Sugar Ultra Blue Hawaiian

April 18, 2025

Monster Energy is bringing tropical vibes with the launch of Zero Sugar Ultra Blue Hawaiian — a new addition to the fan-favorite Ultra line. 


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Accelerator Livvy Dunne

Olivia ‘Livvy’ Dunne launches signature Accelerator Active Energy Cotton Candy flavor

New variety available at Rouses Markets in Louisiana, Amazon
Staff Beverage Industry
April 8, 2025

Accelerator Active Energy and Livvy Dunne announce the launch of her very own signature Cotton Candy Accelerator flavor and personalized can. 


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