Energy Drinks & Shots

RSS

Vicky Painter shares how consumers are more aware of the relationship between energy and overall health, and are therefore more concerned about how products like energy drinks can both benefit and hinder their overall health goals. 

ZOA Energy debuted its limited-time Lemon Lime flavor, offering a modern twist on a timeless classic.

CELSIUS is amplifying the brand’s core LIVE FIT ethos and tapping into the “ready, set, go” mindset by injecting deeper meaning into its mantra, connecting with people across everyday moments to live with an intended purpose in its LIVE. FIT. GO. campaign.

Sting Energy, an energy drink of PepsiCo, Purchase, N.Y., has officially entered the fast-paced world of Formula 1 as its Official Energy Drink Partner. 

Karma Water, a pioneer in functional wellness beverages, announced it’s expanding into the stick pack market with the launch of its new Karma Probiotic Stick Packs and Karma Energy Stick Packs. 

Celsius Holdings Inc. announced that its portfolio brand Alani Nu surpassed $1 billion in retail sales for the trailing 52-week period ended April 13, as reported by Circana.  

Red Bull, Santa Monica, Calif. unveiled this year's Red Bull Summer Edition White Peach. Beginning April 28, this limited-time offering is available for the first time both with and without sugar.

Born out of a personal wellness journey, Bloom Nutrition is looking to inspire people going through a similar journey through wellness supplements, energy drinks and soon-to-be released soft drinks.

Monster Energy is bringing tropical vibes with the launch of Zero Sugar Ultra Blue Hawaiian — a new addition to the fan-favorite Ultra line. 

Accelerator Active Energy and Livvy Dunne announce the launch of her very own signature Cotton Candy Accelerator flavor and personalized can.