GHOST, A&W Root Beer reimagine energy with new root beer flavor
New flavor available at select retailers nationwide
GHOST is shaking up the energy drink category with the launch of GHOST Energy x A&W Root Beer, a new flavor that pairs the taste of A&W with GHOST’s innovative approach to energy, it says.
Inspired by the timeless root beer float, GHOST Energy x A&W delivers a sweet, indulgent flavor experience with a smooth, creamy finish, the company notes. The new release introduces a modern way to enjoy the signature taste of A&W in an energy drink format, it says.
“Coming off the incredible response to GHOST Energy x 7UP, we knew we wanted to keep building on that momentum with Keurig Dr Pepper while staying authentic to the brands we’re working with,” said Dan Lourenco, founder and CEO of GHOST, in a statement. “A&W has such a strong legacy. It’s instantly recognizable and gives us the chance to do something completely unexpected in energy. We’re proud of how this one came together, and we have a feeling there’s still plenty of room to surprise people.”
GHOST Energy x A&W marks the second licensed energy drink flavor from GHOST and Keurig Dr Pepper in 2026, building on the brands’ continued partnership and shared commitment to bringing recognizable flavors into new categories.
“Keurig Dr Pepper's portfolio is built on iconic brands that consumers know and love, and we continue to extend those brands into new occasions and consumer experiences,” said Justin Whitmore, president of energy, juice, sauce and drink mix brands at Keurig Dr Pepper, in a statement. “GHOST Energy x A&W gives fans a fresh way to enjoy a familiar favorite, combining the timeless appeal of A&W with the performance benefits energy drink consumers expect.”
GHOST Energy x A&W is available at select retailers nationwide including ABSCO, Casey’s, Circle K, CVS, DoorDash, Publix, Kroger, Target and Walmart.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
