On National Root Beer Float Day, Thursday, Aug. 6, Sprecher Brewing Co., Glendale, Wis., is all-hands-on-deck to set a Guinness World Records title for the World's Largest Root Beer Float Drive-Thru.

Sure Shot Spirits LLC now offers Root Out Root Beer Flavored Whisky. 

Minneapolis-based Phillips Distilling Co. announced the launch of its newest whisky innovation: Revel Stoke Root Beer Flavored Whisky. 

Rebel Yell Kentucky Straight Bourbon Whiskey, a brand of Luxco Inc., added two new flavors to its family of whiskeys: Rebel Yell Ginger Whiskey and Rebel Yell Root Beer Whiskey. 

McAle’s Brewing Co. now offers McAle’s Hard Craft Sodas nationwide.

WG Brewing released Wild Root Alcoholic Root Beer.

CBC Sales Inc. added Cicero Beverage Co. Salted Caramel Root Beer to its line of Chicago-style soft drinks.

Back in the late ‘50s and ‘60s, talking beer stein characters Schultz and Dooley promoted the mellow taste and naturalness of Utica Club lager in TV commercials. At the time, the brand was a strong regional competitor produced in Utica, N.Y., by West End Brewing Co., which is known today as F.X. Matt Brewing Co.

 Oskar Blues Brewery expanded the availability of its home-brewed root beer from its restaurants by bottling it in Alumi-Tek bottles from Ball Corp.  

In its first redesign in more than 20 years, Barq’s Root Beer, a brand of The Coca-Cola Co., unveiled a completely new look to pay homage to the brand’s Gulf Coast heritage and classically crisp, bold flavor.