After successfully reviving the JOLT Cola brand, REDCON1 announced the launch of JOLT Root Beer, its first flavor extension of the energy cola.  

The move comes in response to overwhelming consumer demand and exceptional performance at retail, where JOLT has quickly established itself as one of the most exciting new entrants in the functional beverage category, the company says.

“JOLT was always about being bigger, bolder and unapologetically different,” said Aaron Singerman, CEO of REDCON1, in a statement. “The response to our relaunch proved that the market was ready, not just for nostalgia, but for a functional energy cola that actually delivers.  Root Beer is the natural next step for us: it’s a beloved, classic flavor that we’ve reimagined with JOLT’s signature kick. We’re giving fans exactly what they’ve asked for, and we’re doing it in a way only JOLT can.”

JOLT is available nationwide through major retailers, including Circle K, QuikTrip, HEB, Giant Eagle, Family Express, Toot’n Totum, ShopRite, Woodman’s Markets and The Vitamin Shoppe, with additional distribution expansions planned for 2025, the company notes.

www.redcon1.com