Energy Drinks & Shots

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GHOST launched a new four-pack format for the 8.4-ounce Energy cans in “OG” flavor. 

CELSIUS, a brand of Celsius Holdings, Boca Raton, Fla. released its first flavor launch of 2025: Sparkling Strawberry Passionfruit.

Red Bull Energy Drink, a brand of Santa Monica, Calif.-based Red Bull North America, kicked off 2025 by unveiling the all-new Red Bull Zero in the United States. Featuring monk fruit extract, other sweeteners and zero sugar, this is the latest addition to the Red Bull lineup.

BRĒZ announced the launch of BRĒZ FLOW, the brand’s reformulated functional beverage featuring lion’s mane.

With more consumers taking a proactive approach to improve upon health and well-being, experts highlight how such trends are driving the development of functional beverages.

Tapping into the rich tapestry of flavors that reflect the diverse cultural heritage and bold flavors of Brazil, Monster Energy announced the launch of its vibrant new edition: Juice Monster Rio Punch. 

STōK Cold Brew, a brand of Danone North America, is entering new territory with the launch of its new STōK Cold Brew Energy. 

Celsius Holdings Inc., Boca Raton, Fla., announced its acquisition of Big Beverages Contract Manufacturing LLC for $75 million. The transaction was completed using cash on hand and closed on Nov. 1.

Keurig Dr Pepper (KDP), Burlington, Mass., and Frisco, Texas, announced that it has entered into a definitive agreement to acquire GHOST Lifestyle LLC and GHOST Beverages LLC (collectively GHOST).