Energy Drinks & Shots

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This year’s State of the Industry report on energy drinks highlights that health and wellness trends continue to be factors driving the success of the category despite competition from other functional beverages.

CELSIUS, Boca Raton, Fla., released two new flavors in its ready-to-drink (RTD) Fizz-Free line: Pink Lemonade and Dragonfruit Lime. The flavors deliver refreshing taste and energy without the fizz, the company says.

Red Bull is launching a limited-edition can honoring two legendary dancers, Marlee Hightower and David “The Crown” Stalter Jr. who will be competing in the Red Bull Dance Your Style National and World Final, respectively. 

Liquid I.V. announced the launch of Orange Vanilla Dream, its newest flavor adding to the Hydration Multiplier lineup. 

Vicky Painter shares how consumers are more aware of the relationship between energy and overall health, and are therefore more concerned about how products like energy drinks can both benefit and hinder their overall health goals. 

ZOA Energy debuted its limited-time Lemon Lime flavor, offering a modern twist on a timeless classic.

CELSIUS is amplifying the brand’s core LIVE FIT ethos and tapping into the “ready, set, go” mindset by injecting deeper meaning into its mantra, connecting with people across everyday moments to live with an intended purpose in its LIVE. FIT. GO. campaign.

Sting Energy, an energy drink of PepsiCo, Purchase, N.Y., has officially entered the fast-paced world of Formula 1 as its Official Energy Drink Partner. 

Karma Water, a pioneer in functional wellness beverages, announced it’s expanding into the stick pack market with the launch of its new Karma Probiotic Stick Packs and Karma Energy Stick Packs. 

Celsius Holdings Inc. announced that its portfolio brand Alani Nu surpassed $1 billion in retail sales for the trailing 52-week period ended April 13, as reported by Circana.