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Home » Topics » Category Focus » Energy Drinks & Shots

Energy Drinks & Shots
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Red Bull Winter Edition Fig Apple

October 11, 2022
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Red Bull, in time for the winter season, unveiled its Red Bull Winter Edition Fig Apple.


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Fruity, fresh new flavors of 5-hour ENERGY beverage

Three more flavors join the current beverage lineup
October 7, 2022
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The 16-ounce beverage lineup, which consists of Berry, Watermelon and Grape flavors, will gain OrangeSicle, Pineapple Splash and Tropical Burst.


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Rambler Yaupon Energy

October 4, 2022
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Rambler, an independent sparkling water company, unveiled its Rambler Yaupon Energy, an all-natural energy drink with yaupon, a native caffeinated plant in North America.


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2022 Executive of the Year
Cover Feature

2022 Executive of the Year: John Fieldly, CEO of Celsius Holdings Inc.

Fitness lifestyle energy brand reaches broader consumer audience
Jess 200
Jessica Jacobsen
October 4, 2022
2 Comments

John Fieldly, CEO of Celsius Holdings Inc., has seen the company not only produce clinically backed energy drinks that today’s consumers demand, but also demonstrates the discipline to produce a true return on investment to shareholders.


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PepsiCo Beverages North America begin development on largest US manufacturing facility

High Point facility will feature 2030 pep+ goals in mind
October 3, 2022
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PepsiCo Beverages North America (PBNA) broke ground on its new 1.2 million square foot manufacturing facility at the Denver High Point development area, with local government representatives, community partners, and more than 250 local PBNA employees in attendance at the groundbreaking ceremony.


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UPTIME Energy debuts new bottle at NACS Show

September 30, 2022
One Comment

UPTIME Energy will unveil a new bottle design at the NACS Show 2022, a premier industry trade show for convenience and fuel retailing. The new innovative bottle design is shorter with a wider base, while still being resealable and maintaining the same UPC code, the company says.


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MTN DEW ENERGY CODE RED

September 26, 2022
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Mountain Dew, a brand of PepsiCo, announced its latest release: MTN DEW ENERGY CODE RED. 


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Rockstar Recovery Pineapple Coconut and Mango Lemonade

September 6, 2022
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Rockstar Energy Drink, a brand of PepsiCo, announced the release of its new Recovery flavors: Pineapple Coconut and Mango Lemonade. 


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Yerbaé Pumpkin Spice Energy Drink

September 1, 2022
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Yerbaé, a plant-based energy brand, announced the release of its newest innovation: Yerbaé Pumpkin Spice Energy Drink. 


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Celsius named The Official Energy Drink Partner of Orange Blossom Classic Committee

August 26, 2022
One Comment

The Orange Blossom Classic Committee announced Boca Raton, Fla.-based Celsius Holdings Inc., makers of the global fitness drink CELSIUS, as the official game-day energy drink sponsor of the match-up between HBCU powerhouses Jackson State University and Florida A&M University on Sept. 4 at Hard Rock Stadium in Miami Gardens, Fla.


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