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Dunkin’ is tapping into the hottest summer travel trend by creating a Dunkin’ Refreshers RV and giving one fan the chance to win it for a week, it says.
Atlanta-based energy drink company Kill Cliff, maker of Ignite, is set to continue expansion in nationwide distribution with new flavor profiles and a new can design.
The functional benefits associated with energy drinks have helped it attain the status it has today, but experts note diversification will take the category further.
Ethan’s has launched an organic energy shot line packed with a naturally caffeinated herbal infusion of green tea and guayusa extracts that provide balanced energy and focus, the company says.
G FUEL, The Official Energy Drink of Esports, announced its new Sour FaZeberry flavor, which is developed in collaboration with gaming organization FaZe Clan, now is available to buy at gfuel.com.
Due to the cancellation of Natural Products Expo West (NPEW), Reed’s Inc. was left with “extra” product on-hand. In response, the company converted its consumer sampling truck into a beverage delivery truck.
So Good So You is donating its functional juice shots to fuel medical professionals on the frontlines of hospital care. The products are packed with all-natural nutritious ingredients to support hospital workers who are putting in extra hours caring for an influx of patients, the company says.
Purchase, N.Y.-based PepsiCo and Vital Pharmaceuticals Inc. (VPX), Weston, Fla., the manufacturer of Bang Energy drinks, announced that they have entered into an exclusive alliance for PepsiCo to distribute the portfolio of Bang Energy beverages in the United States. This alliance is effective immediately and is set to significantly increase distribution of the Bang beverage lineup, it says