In partnership with NBA icon, businessman and philanthropist LeBron James, MTN DEW announced the launch of RISE ENERGY,  an energy drink specifically formulated with ingredients to kick off the morning with a mental boost, immune support, and zero grams of added sugar, the company says.

Monster Energy, a brand of Monster Beverage Corp., Corona, Calif., announced its latest addition to the Monster Energy Ultra family: Ultra Gold. 

To help people succeed in getting even more stuff done, 5-hour ENERGY launched its new promotion — as the Official Sponsor of Getting Stuff Done — its largest promotion to date, giving fans the chance to enter to win a share of $100,000 through June 30, it says.

Monster Energy, a brand of Monster Beverage Corp., Corona, Calif., announced its latest addition to the Monster Energy Ultra family: Ultra Gold.

A multi-faceted team of fitness, health and beverage industry innovators, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, announced the launch of ZOA, a new healthy energy drink set to make waves in the category. Available for purchase in March, ZOA is a reimagined energy drink packed with clean, natural caffeine from green coffee and green tea, antioxidants from camu camu and acerola, as well as vitamin D and a blend of vitamins and nutrients that support immune function and elevate energy levels.

NBA Champion Kawhi Leonard partnered with X2 PERFORMANCE to launch its fitness supplements.

G.O.A.T. Fuel, Los Angeles, announced a new retail-partnership with GNC, which will feature the brand's line of health-focused energy drinks in select locations across the United States.

Red Bull released its Winter Edition Arctic Berry.

Monster Energy’s Juice Monster Mango Loco earned Nielsen’s BASES Top 25 Breakthrough Innovation honors in 2020 as a top CPG brand that has connected with consumers. 

7-Eleven Inc., Irving, Texas, continues to add to its private beverage portfolio. In the past two years, the convenience retailer has introduced energy and sports drinks, Icelandic spring waters, organic milk and cold-pressed juices. The latest to the fold is Triton, a new energy drink with L-Theanine, created to meet customers' desire for a sugar-free energy option, it says.