Energy Drinks & Shots

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CELSIUS announced the launch of SPRITZ VIBE Summer Edition, a limited-edition Sparkling Limoncello Twist flavor that expands the brand’s seasonal innovation strategy and brings a new summer expression to the CELSIUS VIBE portfolio.

Dr. Brown’s announced the launch of a new recovery-focused hydration beverage: Dr. Brown’s Electrolyte Solution.

FLRT released its Energy Drink line, which features new flavors, functional ingredients and botanical extracts to support everyday wellness, it says. 

GHOST has officially brought its fan-favorite energy drink experience to a new format with the launch of GHOST Energy Sticks.

NOS Energy Drink expanded its lineup with NOS Grand Prix Guava, a bold new flavor inspired by the thrill of the ride, the company says.

Lifestyle wellness brand Alani Nu announced the launch of its newest limited-edition energy drink: Purple Cotton Candy. 

Nutrabolt announced its 2026 summer flavor lineup led by the nationwide launch of C4 Performance Energy Pink Lemonade. Joining the lineup are two exclusive retailer launches: Hawaiian Punch Berry Blue Typhoon, available only at Circle K, and Cherry Cola, available only at Casey’s.

In the beverage industry, a category spikes, innovation floods in, shelves fill up and decline is inevitable. The only question is when. But what if that assumption is wrong? 

Monster Energy, Corona, Calif., is kicking off summer with bold new flavors, iconic designs, and a lineup built to bring people together as the nation celebrates America’s 250th anniversary this Fourth of July, it says.