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Energy drinks continue steady growth

Hybrid RTD beverages containing caffeine, coffee flourish

August 9, 2019

In response to consumers who want more “pep in their step,” the energy drinks and mixes category is maintaining steady double-digit growth.

MATI Energy

July 25, 2019

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MATI Energy launched its self-titled line of craft-brewed organic energy drinks.

YOLO Shots: CBD-Infused Caffeine Shots

July 23, 2019

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Sunday Scaries launched YOLO Shots, a line of CBD-infused caffeine shots.

G Fuel launches new pack size

16-ounce cans available nationwide

July 16, 2019

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New York-based G Fuel Energy Formula, the official energy drink of Esports, announced its ready-to-drink (RTD) energy drink now is available in 16-ounce cans at gfuel.com.

VPX Sports Bang Energy Drink - Beverage Industry

2019 State of the Beverage Industry: Energy drinks maintain competitive edge

Flavor combinations, natural ingredients contribute to double-digit growth

July 15, 2019

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Function, flavor and convenience remain key growth drivers in the energy drinks and shots category.

Celsius revenue up 20% for Q1

Q1 revenue reported at $14.5 million

June 26, 2019

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This was driven by a business model change in China to a royalty license which mitigates risk and reduces marketing investment, but correspondingly decreases revenue by $1.3 million, the company says.

RESPAWN drink mix designed for gamers, by gamers

Powder mix contains green tea extract, choline, B vitamins and 95 mg of caffeine

June 10, 2019

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Available online, RESPAWN is a new mental performance drink mix designed for gamers, by gamers.

REIGN Total Body Fuel Energy Drink

May 14, 2019

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Monster Energy Co. released its latest product: REIGN Total Body Fuel.

UPTIME Energy

May 7, 2019

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UPTIME Energy released a new line extension of its self-titled energy drink in two flavors: White Peach Lemonade and Blood Orange.

RUNA, Keurig Dr Pepper enter distribution agreement

Contract brings organic energy drink to national level

April 2, 2019

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RUNA Clean Energy, an organic energy drink made from the guayusa leaf, now is being distributed nationally by Keurig Dr Pepper (KDP), Plano, Texas, and Burlington, Mass., and other regional distributor partners.

POWERADE ULTRA and POWERADE POWER WATER

Essentia Water looks to rehydrate consumers

Loverboy Sparkling Hard Tea

HEINEKEN USA released Heineken 0.0, an alcohol-free beer made with all-natural ingredients.

Consumers demand nutritious, zero-proof beverages

STōK Cold Brew releases Fueled product line

Events

March 17, 2020

Delivering Protein in Great Tasting, Everyday Foods

This webinar will feature an overview of a range of every day foods and review formulating techniques that will enhance the nutritional quality of these foods – particularly regarding adding protein – but also covering gluten-free and vegan approaches. We’ll cover items from breakfast, lunch and dinner – including snacks & beverages and a 100% gluten-free, vegan pizza!

April 1, 2020

State of the Beverage Industry 2020

As the North American beverage market continues to experience growth, the categories fueling this performance are not the top performers of yesteryear. Instead the future vision for the beverage industry is coming from smaller factions.

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Beverage Quality and Safety

Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

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Beverage Industry Magazine

2020 February

The February 2020 issue dives into Essentia water, their high-pH and high aspirations for ongoing innovation. Speaking of innovation, this issue also features a special report on how (and why) the zero-proof functional beverage market is growing. Also, check out what types of rifts and shifts are shaking up the wine category and discount variety stores, as well as the latest ingredient highlights (hint: exotic fruits make an appearance). To cap it off, peruse new product releases, the latest appearances in packaging, and holistic approaches to cognitive health. Thirsty for more? Subscribe to get the latest stories delivered right to your inbox. Check back throughout the month for additional content.

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