Energy Drinks & Shots topic | Beverage Industry

Dunkin’ Refreshers RV offers summer getaway prize

Sweepstakes will award 1 consumer a week-long trip in Dunkin’-branded RV

August 10, 2020

Dunkin’ is tapping into the hottest summer travel trend by creating a Dunkin’ Refreshers RV and giving one fan the chance to win it for a week, it says.

Kill Cliff launches new packaging, flavors

New cans promote flavor line extension, new label design

August 3, 2020

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Atlanta-based energy drink company Kill Cliff, maker of Ignite, is set to continue expansion in nationwide distribution with new flavor profiles and a new can design.

Category Focus

Loyalist help energy drinks continue growth patterns

Diversification will help category expand to new demographics

Jessica Jacobsen

July 23, 2020

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The functional benefits associated with energy drinks have helped it attain the status it has today, but experts note diversification will take the category further.

RUNA

June 25, 2020

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RUNA reformulated its self-titled energy drink line with plant-based ingredients including guayusa, polyphenols and L-theanine.

Ethan’s Energy Shots

June 18, 2020

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Ethan’s has launched an organic energy shot line packed with a naturally caffeinated herbal infusion of green tea and guayusa extracts that provide balanced energy and focus, the company says.

Nubrain Nootropic Waters

June 4, 2020

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Tesla Nootropics launched a family of the ready-to-drink nootropic beverages.

G FUEL, FaZe Clan launch Sour FaZeberry for gaming community

New energy drink release in conjunction with #GFUELFaZeX Dream Setup contest

May 21, 2020

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G FUEL, The Official Energy Drink of Esports, announced its new Sour FaZeberry flavor, which is developed in collaboration with gaming organization FaZe Clan, now is available to buy at gfuel.com.

Last Drop

Reed’s donates wellness shots to local hospitals

“The Green Machine” truck to deliver wellness ginger shots

May 4, 2020

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Due to the cancellation of Natural Products Expo West (NPEW), Reed’s Inc. was left with “extra” product on-hand. In response, the company converted its consumer sampling truck into a beverage delivery truck.

Last Drop

So Good So You donates functional juice shots to essential workers

Care packs, craft kits for parents to accompany shots

May 4, 2020

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So Good So You is donating its functional juice shots to fuel medical professionals on the frontlines of hospital care. The products are packed with all-natural nutritious ingredients to support hospital workers who are putting in extra hours caring for an influx of patients, the company says.

PepsiCo, VPX reach distribution agreement

Beverage company adds Bang Energy drinks to distribution network

April 28, 2020

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Purchase, N.Y.-based PepsiCo and Vital Pharmaceuticals Inc. (VPX), Weston, Fla., the manufacturer of Bang Energy drinks, announced that they have entered into an exclusive alliance for PepsiCo to distribute the portfolio of Bang Energy beverages in the United States. This alliance is effective immediately and is set to significantly increase distribution of the Bang beverage lineup, it says