Energy Drinks & Shots

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As the seasons change and wintery adventures await, Red Bull unveils this year’s Red Bull Winter Edition: Fuji Apple & Ginger. 

Monster Energy, Corona, Calif., is bringing its hit European flavor Bad Apple stateside. Already a hit overseas, Bad Apple became one of Monster’s top new product launches in the U.K. and across Europe, the company says.

Vive Organic, the Suja Life-owned leader in wellness shots, is expanding its energy line with two new functional shots: Energy + Focus and Energy Extra Strength.

For the first time in the United States, Red Bull will release an Advent Calendar, which will be available in limited quantities starting Nov. 3 at Costco, Kroger, Target, Walmart, and select Circle K’s.

The maker of 5-hour ENERGY products announced multiple bold flavor announcements launching later this year and next year.

Yerba Madre, formerly known as Guayakí Yerba Mate, announced the launch of Watermelody, the first seasonal release to debut under the brand’s new name and refreshed yellow can design.

Inspired by the legendary game of Tetris, Red Bull launched a limited-edition can to celebrate the iconic game, now with Wiiings. 

Nutrabolt, Austin, Texas, announced a significant new investment in Bloom Nutrition, the approachable wellness line founded by Mari Llewellyn and Greg LaVecchia. The expanded investment in Bloom amplifies the Nutrabolt portfolio, extending its reach into new categories and usage occasions, attracting a broader consumer base, the company says. 

Celsius Holdings Inc. and PepsiCo Inc. announced an agreement to strengthen their long-term strategic partnership. As part of the agreement, Celsius Holdings’ Alani Nu brand will move into the PepsiCo distribution system in the U.S. and Canada.

After successfully reviving the JOLT Cola brand, REDCON1 announced the launch of JOLT Root Beer, its first flavor extension of the energy cola.