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Home » Topics » Category Focus » Energy Drinks & Shots

Energy Drinks & Shots
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Celsius Live Fit logo

Celsius Holdings acquires Big Beverages Contract Manufacturing

Acquisition will support product innovation, production capabilities, company says
Staff Beverage Industry
November 5, 2024

Celsius Holdings Inc., Boca Raton, Fla., announced its acquisition of Big Beverages Contract Manufacturing LLC for $75 million. The transaction was completed using cash on hand and closed on Nov. 1.


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SOI_Energy-Shots-Drinks_GHOST-ENERGY-CHERRY-LIMEADE-3.jpg

Keurig Dr Pepper to acquire energy drink business GHOST

KDP will initially purchase 60% stakes, with remaining 40% acquisition slated for 2028
Staff Beverage Industry
October 24, 2024

Keurig Dr Pepper (KDP), Burlington, Mass., and Frisco, Texas, announced that it has entered into a definitive agreement to acquire GHOST Lifestyle LLC and GHOST Beverages LLC (collectively GHOST). 


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Red Bull Winter Edition

Red Bull’s seasonal energy drinks available with and without sugar

2024 Red Bull Winter Edition features take of blueberry and vanilla
Staff Beverage Industry
October 21, 2024

Red Bull revealed the anticipated 2024 Red Bull Winter Edition Iced Vanilla Berry, a new seasonal offering that delivers Red Bull Energy Drink with the taste of blueberry and vanilla. For the first time in the Red Bull Editions lineup, this Winter Edition will be available with and without sugar.


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9268054-Vice-Guava0022.jpg

French Montana, Monster Energy join forces for new flavor

Rapper signs on to launch Zero Sugar Ultra Vice Guava
Staff Beverage Industry
October 19, 2024

French Montana stars in a commercial and a series of digital content pieces for Monster Energy's new flavor, giving consumers an insight into his world, his music and his style.


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CELSIUS ESSENTIALS Grape Slush Watermelon Ice

CELSIUS aims to deliver value to convenience store partners

Food pairings among programs for energy drink brand going forward
Jessica Jacobsen
Jessica Jacobsen
October 15, 2024

With so many consumers turning to convenience stores for their energy drink purchases, CELSIUS is working with operators to drive success not only for the brand, but the convenience channel.


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C4 x The Hershey Co..png

C4 x Hershey collaboration

October 14, 2024

Nutrabolt announced a flavorful partnership with The Hershey Co. with the launch of new C4 products and flavors rolling out this fall with additions planned for 2025 and beyond.


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CELSIUS_Essientials.png

CELSIUS encourages consumers to 'LIVE FIT'

CMO shares insights on the brand's success
Chloe Alverson
Chloe Alverson
September 26, 2024

CMO Kyle Watson states that CELSIUS continues to dominate the space and disrupt the market through best-in-class innovation, bringing variation to the category when consumers need it most. 


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CELSIUS Cherry Cola.png

CELSIUS Sparkling Cherry Cola

August 8, 2024

CELSIUS, the premium, lifestyle energy drink, announced the launch of CELSIUS Sparkling Cherry Cola. 


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7 Select Fusion.jpg

7-Eleven launches 7-Select Fusion Energy Beverage

Retailer also releases hydration beverage for immune support
Staff Beverage Industry
August 7, 2024

7-Eleven Inc., Irving, Texas, is introducing new 7-Select additions to its beverage lineup including a new energy beverage, 7-Select Fusion Energy, and a new premium hydration beverage, 7-Select Rehydrate.


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Bloom Energy Drinks.png

Bloom Nutrition’s Bloom Sparkling Energy Drinks

August 6, 2024

Bloom Nutrition unveiled Bloom Sparkling Energy, the brand’s first ready-to-drink (RTD) canned beverage. 


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