Energy Drinks & Shots

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Right in time for fall, Bloom Nutrition welcomed its first-ever special-edition Sparkling Energy flavor: Crisp Apple.

New Product Development for Beverage Manufacturers helps you understand the consumer trends and insights and ingredients that support those trends that are influencing the next generation of successful beverages. 

The makers of 5-hour ENERGY products unveiled a new, limited-edition flavor: Confetti Craze, tasting like a rich, buttery blend of freshly baked confetti cake, topped with fluffy vanilla frosting.

GORGIE, the innovative energy drink brand with benefits, announced the launch of its new Pink Lemonade flavor exclusively at 1,939 Target stores across the nation.

The makers of 5-hour ENERGY are bringing their new Glow Motion flavor energy shot to multiple cities across the country through a partnership with Night Nation Run.

Demand for multifunctional drinks has prompted energy drinks and shots manufacturers to embrace trends that reach a broader consumer audience. 

PHX, a functional beverage that blends hydration and energy in a single product, unveiled its signature drink lineup.

Indoor pickleball franchise The Picklr announced a new partnership with PRIME Energy, officially naming the beverage brand as the Official Energy Drink of The Picklr.

O’Neill Vintners & Distillers, Larkspur, Calif., a certified B Corporation, entered the fast-growing functional beverage market with the launch of Catalyst, an energy drink designed for today’s health-conscious consumer, it says.

This year’s State of the Industry report on energy drinks highlights that health and wellness trends continue to be factors driving the success of the category despite competition from other functional beverages.