As physicist Albert Einstein once said: “Life is like riding a bicycle. To keep your balance, you must keep moving.” As today’s American consumers look to keep moving, they are turning to various forms of energy-inducing foods and beverages. However, in the spirit of Einstein’s quote, consumers also are in search of more balanced energy resources.
Neely named 2017 Trade Association CEO of the Year
April 6, 2017
CEO Update has named Susan K. Neely, president and chief executive officer (CEO) of the Washington, D.C.-based American Beverage Association (ABA), the 2017 Trade Association CEO of the Year, an annual award recognizing outstanding trade association executives. Neely received the award for her forward-thinking leadership as the head of the ABA and her dedication and service to the wider association community, the company says.
Beverage brands make up Top 3 for food and beverage category
April 4, 2017
Chicago-based Information Resources Inc. (IRI) announced last year’s most successful consumer packaged goods (CPG) launches in its 2016 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products.
Brand teams with Campus Insiders for national sweepstakes
February 7, 2017
For the second year, Xyience, a brand of Austin, Texas-based Big Red Inc., announced that it is teaming up with Campus Insiders, a digital destination and content source for college sports fans, to produce a new series hosted by veteran sports journalist Seth Davis, titled “Don’t Mess with Seth.” In addition, the brand is sponsoring a national sweepstakes that will send one fan and a guest on a VIP Experience to the 2017 national college basketball championship weekend in Phoenix, the company says.
Summer’s limited-edition Kiwi Twist now permanent variety
January 30, 2017
Red Bull USA, Santa Monica, Calif., announced the arrival of three new Red Bull Editions products. The company is expanding the Red Bull Editions line with Red Bull Purple Edition Sugarfree, Red Bull Lime Edition Sugarfree and Red Bull Green Edition, offering Red Bull with the tastes of Açaí Berry, Limeade and Kiwi Apple, respectively, it says.
As beverage-makers develop new offerings to meet a growing number of consumer need states and drinking occasions, contract packaging and manufacturing is becoming a go-to solution for many brand owners.
Beverage Industry’s August issue features the latest trends in digital marketing and how it connects consumers to their favorite brands. This issue also features an in-depth look into the energy drinks category, the club store channel and immune health ingredients. Per usual, we also featured the latest products, packaging and machinery.
Check back throughout the month for additional content.