Energy Drinks & Shots

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Reign Storm, a brand of Monster Energy, unveiled its new Reign Storm Tropical.

Black Rifle Coffee Co. unveiled its newest innovation: Black Rifle Energy.

5-hour ENERGY, a brand of Living Essentials, Farmington Hills, Mich., announced the launch of 1-hour ENERGY, its smallest-ever innovation to help conquer Daylight Saving Time, it says.

Celsius Holdings Inc., Boca Raton, Fla., announced that it has entered into a definitive agreement to acquire Alani Nutrition LLC (Alani Nu) for $1.8 billion including $150 million in tax assets for a net purchase price of $1.65 billion, comprising a mix of cash and stock. 

G.O.A.T. Fuel, the performance-driven premium sports energy drink co-founded by legendary Pro Football Hall of Famer Jerry Rice, released its second limited-edition can, featuring Rice’s iconic image and signature. 

GHOST launched a new four-pack format for the 8.4-ounce Energy cans in “OG” flavor. 

CELSIUS, a brand of Celsius Holdings, Boca Raton, Fla. released its first flavor launch of 2025: Sparkling Strawberry Passionfruit.

Red Bull Energy Drink, a brand of Santa Monica, Calif.-based Red Bull North America, kicked off 2025 by unveiling the all-new Red Bull Zero in the United States. Featuring monk fruit extract, other sweeteners and zero sugar, this is the latest addition to the Red Bull lineup.

BRĒZ announced the launch of BRĒZ FLOW, the brand’s reformulated functional beverage featuring lion’s mane.