Rockstar Energy, a brand of Celsius Holdings Inc., introduced Punched Blackberry, the newest addition to its Punched subline.

“Rockstar Energy’s latest innovation is a result of active consumer listening, enabling us to provide our fans with flavors they love,” said Kyle Watson, chief brand officer of Celsius Holdings Inc., in a statement. “With Punched Blackberry, we’re bringing a rich, fruit-forward flavor to life, while expanding some of our most in-demand offerings so more consumers can experience the flavor packed energy kick they crave.”

A bold, dark berry flavor, Punched Blackberry is packed with full sugar and 160 mg of caffeine, the company says. Inspired by rising consumer demand for rich, fruit-forward profiles, this delicious new drop delivers the signature punch fans expect – and is rolling out exclusively in select West Coast states, it notes. 

Adding to the excitement, ROCKSTAR Boom Piña Colada, which launched exclusively in the West in 2025 is now available nationwide, the company says. Featuring whipped and blended dairy flavors with tropical piña colada notes, Boom Piña Colada delivers a creamy dessert-inspired energy drink, plus 160mg of caffeine, now accessible to fans coast to coast, it notes.

www.rockstarenergy.com