Rockstar Energy, a brand of Purchase, N.Y.-based PepsiCo, announced that starting this weekend, the brand wants to “Fuel Your Drive” by giving away $50,000 to help summer travelers across the country get cash back at the pump and stay energized to get to their next destination.

"With high gas prices, we know consumers are looking for special deals and ways to save money without sacrificing fun," said Sara Ostrander, director of brand programming, Energy Portfolio, in a statement. "Almost 90% of Americans are looking for travel rewards, so we created 'Fuel Your Drive' to bring the energy to summer road trips and give consumers cash back at the pump across the nation."

Throughout Memorial Day weekend, the first 1,000 people who fuel up on gas, purchase three or more Rockstar Energy products at participating gas stations nationwide and text 'ENERGY' to 81234 to upload their receipt will receive up to $50 cash back, all courtesy of Rockstar Energy, it says.

Additionally, since Americans will be road tripping all summer long, to keep consumers fueled up and energized, Rockstar Energy will reward travelers with up to $5 cash back when they buy two products now through Labor Day, it says. Those products include classic and summertime fan favorites like Recovery Orangeade and the latest addition Strawberry Peach available in Punched (full flavor) and Pure Zero (zero sugar), all providing that extra fuel to conquer summer road trips, it adds.

For more information on Rockstar Energy's "Fuel Your Drive" promotion, text 'ROCKSTAR' to 81234.