Image courtesy of: spawns (iStock / Getty Images Plus) Trend articles, new products and news related to energy drinks and shots. https://www.bevindustry.com/rss/2243-energy-drinks-shots en-us STORM, a premium wellness energy drink designed for active lifestyles, announced its official launch, hitting store shelves nationwide. STORM, a premium wellness energy drink designed for active lifestyles, announced its official launch, hitting store shelves nationwide.

]]> http://www.bevindustry.com/articles/98567 Tue, 04 Aug 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98567-storm-energy Lucky Energy announced the expansion of its beverage line with the launch of SLUSH. Lucky Energy announced the expansion of its beverage line with the launch of SLUSH.

]]> http://www.bevindustry.com/articles/98550 Fri, 31 Jul 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98550-lucky-energy-slush Sabettal@bnpmedia.com (Lauren Sabetta) As the energy drink market continues on its upward trajectory, today’s consumers are turning to the category for more than just a quick pick-me-up, prompting innovations that meet consumers’ broader health and wellness needs. As the energy drink market continues on its upward trajectory, today’s consumers are turning to the category for more than just a quick pick-me-up, prompting innovations that meet consumers’ broader health and wellness needs. 

]]> http://www.bevindustry.com/articles/98558 Wed, 29 Jul 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98558-consumers-turn-to-energy-drinks-for-more-than-a-pick-me-up REIGN Total Body Fuel (TBF), a performance energy drink designed to fuel athletes, competitors and high-performers, announced the launch of its newest limited-edition flavor: Liberty & Justice for Apple. REIGN Total Body Fuel (TBF), a performance energy drink designed to fuel athletes, competitors and high-performers, announced the launch of its newest limited-edition flavor: Liberty & Justice for Apple.

]]> http://www.bevindustry.com/articles/98546 Mon, 27 Jul 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98546-reign-liberty-and-justice-for-apple CELSIUS announced the launch of SPRITZ VIBE Summer Edition, a limited-edition Sparkling Limoncello Twist flavor that expands the brand’s seasonal innovation strategy and brings a new summer expression to the CELSIUS VIBE portfolio. CELSIUS announced the launch of SPRITZ VIBE Summer Edition, a limited-edition Sparkling Limoncello Twist flavor that expands the brand’s seasonal innovation strategy and brings a new summer expression to the CELSIUS VIBE portfolio.

]]> http://www.bevindustry.com/articles/98544 Thu, 23 Jul 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98544-celsius-expands-seasonal-offerings-with-spritz-vibe-summer-edition Dr. Brown’s announced the launch of a new recovery-focused hydration beverage: Dr. Brown’s Electrolyte Solution. Dr. Brown’s announced the launch of a new recovery-focused hydration beverage: Dr. Brown’s Electrolyte Solution.

]]> http://www.bevindustry.com/articles/98515 Wed, 15 Jul 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98515-dr-browns-electrolyte-solution Sabettal@bnpmedia.com (Lauren Sabetta) This year’s State of the Industry report on energy drinks notes that although energy drinks are evolving to meet consumers’ broader wellness expectations, the traditional shot format is struggling to keep pace. http://www.bevindustry.com/articles/98511 Fri, 10 Jul 2026 12:08:59 -0400 https://www.bevindustry.com/articles/98511-2026-state-of-the-beverage-industry-energy-drinks-shots-market-embraces-innovation-functionality FLRT released its Energy Drink line, which features new flavors, functional ingredients and botanical extracts to support everyday wellness, it says. FLRT released its Energy Drink line, which features new flavors, functional ingredients and botanical extracts to support everyday wellness, it says. 

]]> http://www.bevindustry.com/articles/98493 Tue, 07 Jul 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98493-flrt-energy-drink GHOST has officially brought its fan-favorite energy drink experience to a new format with the launch of GHOST Energy Sticks. GHOST has officially brought its fan-favorite energy drink experience to a new format with the launch of GHOST Energy Sticks.

]]> http://www.bevindustry.com/articles/98488 Tue, 30 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98488-ghost-energy-sticks NOS Energy Drink expanded its lineup with NOS Grand Prix Guava, a bold new flavor inspired by the thrill of the ride, the company says. NOS Energy Drink expanded its lineup with NOS Grand Prix Guava, a bold new flavor inspired by the thrill of the ride, the company says.

]]> http://www.bevindustry.com/articles/98456 Fri, 19 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98456-nos-energy-grand-prix-guava Lifestyle wellness brand Alani Nu announced the launch of its newest limited-edition energy drink: Purple Cotton Candy. Lifestyle wellness brand Alani Nu announced the launch of its newest limited-edition energy drink: Purple Cotton Candy. 

]]> http://www.bevindustry.com/articles/98459 Tue, 16 Jun 2026 08:45:00 -0400 https://www.bevindustry.com/articles/98459-alani-nu-becky-g-partner-on-new-energy-drink Nutrabolt announced its 2026 summer flavor lineup led by the nationwide launch of C4 Performance Energy Pink Lemonade. Joining the lineup are two exclusive retailer launches: Hawaiian Punch Berry Blue Typhoon, available only at Circle K, and Cherry Cola, available only at Casey’s. Nutrabolt announced its 2026 summer flavor lineup led by the nationwide launch of C4 Performance Energy Pink Lemonade. Joining the lineup are two exclusive retailer launches: Hawaiian Punch Berry Blue Typhoon, available only at Circle K, and Cherry Cola, available only at Casey’s.

]]> http://www.bevindustry.com/articles/98428 Fri, 29 May 2026 12:30:00 -0400 https://www.bevindustry.com/articles/98428-c4-energy-unveils-summer-lineup In the beverage industry, a category spikes, innovation floods in, shelves fill up and decline is inevitable. The only question is when. But what if that assumption is wrong? In the beverage industry, a category spikes, innovation floods in, shelves fill up and decline is inevitable. The only question is when. But what if that assumption is wrong? 

]]> http://www.bevindustry.com/articles/98384 Thu, 14 May 2026 16:00:00 -0400 https://www.bevindustry.com/articles/98384-the-myth-of-inevitable-decline Monster Energy, Corona, Calif., is kicking off summer with bold new flavors, iconic designs, and a lineup built to bring people together as the nation celebrates America’s 250th anniversary this Fourth of July, it says. Monster Energy, Corona, Calif., is kicking off summer with bold new flavors, iconic designs, and a lineup built to bring people together as the nation celebrates America’s 250th anniversary this Fourth of July, it says.

]]> http://www.bevindustry.com/articles/98359 Mon, 04 May 2026 10:15:00 -0400 https://www.bevindustry.com/articles/98359-monster-energy-celebrates-americas-250th-with-summer-pack-new-flavors jacobsenj@bnpmedia.com (Jessica Jacobsen) C4 Energy, a brand of Nutrabolt, expands its basketball presence as it enters into three new partnerships with the Los Angeles Lakers, Canada Basketball, and NBA Europe, respectively. C4 Energy, a brand of Nutrabolt, expands its basketball presence as it enters into three new partnerships with the Los Angeles Lakers, Canada Basketball, and NBA Europe, respectively.

]]> http://www.bevindustry.com/articles/98358 Fri, 01 May 2026 16:00:00 -0400 https://www.bevindustry.com/articles/98358-c4-energys-basketball-fandom-takes-shape-with-new-partnerships Red Bull has announced this year’s Red Bull Summer Edition: Sudachi Lime. This limited-time offering is available with and without sugar at retailers nationwide while supplies last. Red Bull has announced this year’s Red Bull Summer Edition: Sudachi Lime. This limited-time offering is available with and without sugar at retailers nationwide while supplies last.

]]> http://www.bevindustry.com/articles/98335 Mon, 27 Apr 2026 09:00:00 -0400 https://www.bevindustry.com/articles/98335-red-bull-unveils-summer-edition-flavor GHOST introduced its latest flavor: GHOST Energy x 7UP Lemon Lime. GHOST introduced its latest flavor: GHOST Energy x 7UP Lemon Lime. 

]]> http://www.bevindustry.com/articles/98315 Thu, 23 Apr 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98315-ghost-7up-energy-drink Bang Energy announced the launch of Bang Lime Pop Drop, a bold new flavor that delivers lime candy vibes with a sweet, tangy and juicy punch, the company says. Bang Energy announced the launch of Bang Lime Pop Drop, a bold new flavor that delivers lime candy vibes with a sweet, tangy and juicy punch, the company says.

]]> http://www.bevindustry.com/articles/98297 Wed, 15 Apr 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98297-bang-lime-pop-drop The beverage marketplace has gone through repeated cycles of fragmentation, reinvention and rediscovery. Not long ago, the narrative was that big brands were finished and the future belonged to endless niche innovation. The beverage marketplace has gone through repeated cycles of fragmentation, reinvention and rediscovery. Not long ago, the narrative was that big brands were finished and the future belonged to endless niche innovation.

]]> http://www.bevindustry.com/articles/98282 Fri, 03 Apr 2026 12:00:00 -0400 https://www.bevindustry.com/articles/98282-recasting-our-point-of-reference-in-beverage Liquid I.V. officially dropped its newest flavor: Energy Multiplier Sugar-Free Fruit Punch. Liquid I.V. officially dropped its newest flavor: Energy Multiplier Sugar-Free Fruit Punch.  

]]> http://www.bevindustry.com/articles/98226 Mon, 16 Mar 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98226-liquid-iv-sugar-free-fruit-punch In celebration of spring, Red Bull unveiled its Red Bull Spring Edition Cherry Sakura. In celebration of spring, Red Bull unveiled its Red Bull Spring Edition Cherry Sakura. 

]]> http://www.bevindustry.com/articles/98210 Thu, 12 Mar 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98210-red-bull-spring-edition-cherry-sakura Accelerator Active Energy announced the launch of its latest innovation: Citrus Freeze. Accelerator Active Energy announced the launch of its  latest innovation: Citrus Freeze. 

]]> http://www.bevindustry.com/articles/98208 Tue, 10 Mar 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98208-accelerator-active-energy-citrus-freeze C4 is turning up the heat with a new bold flavor: C4 Performance Energy Mango Fuego. C4 is turning up the heat with a new bold flavor: C4 Performance Energy Mango Fuego.

]]> http://www.bevindustry.com/articles/98194 Mon, 02 Mar 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98194-c4-performance-energy-mango-fuego Keurig Dr Pepper, Burlington, Mass., and Frisco, Texas, announced it is entering 2026 with an unrivaled commitment to flavor leadership, debuting innovations across its carbonated soft drinks (CSDs), teas, waters, energy and juice drinks portfolios. Keurig Dr Pepper, Burlington, Mass., and Frisco, Texas, announced it is entering 2026 with an unrivaled commitment to flavor leadership, debuting innovations across its carbonated soft drinks (CSDs), teas, waters, energy and juice drinks portfolios. 

]]> http://www.bevindustry.com/articles/98184 Wed, 18 Feb 2026 11:53:00 -0500 https://www.bevindustry.com/articles/98184-keurig-dr-pepper-debuts-new-innovations-across-its-refreshment-portfolio Rockstar Energy, a brand of Celsius Holdings Inc., introduced Punched Blackberry, the newest addition to its Punched subline. Rockstar Energy, a brand of Celsius Holdings Inc., introduced Punched Blackberry, the newest addition to its Punched subline.

]]> http://www.bevindustry.com/articles/98157 Tue, 10 Feb 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98157-rockstar-energy-punched-blackberry REIGN Total Body Fuel, a performance beverage created by Monster Energy, Corona, Calif., is expanding its flavor lineup with the launch of Watermelon Sour Gummy, a candy-inspired innovation that fuses intense flavor with uncompromising performance, it says. REIGN Total Body Fuel, a performance beverage created by Monster Energy, Corona, Calif., is expanding its flavor lineup with the launch of Watermelon Sour Gummy, a candy-inspired innovation that fuses intense flavor with uncompromising performance, it says.

]]> http://www.bevindustry.com/articles/98161 Mon, 09 Feb 2026 14:45:00 -0500 https://www.bevindustry.com/articles/98161-reign-total-body-fuel-launches-watermelon-sour-gummy-flavor A new limited-edition Red Bull Energy Drink celebrates basketball star Pascal Siakam’s career and legacy in the sport. A new limited-edition Red Bull Energy Drink celebrates basketball star Pascal Siakam’s career and legacy in the sport.

]]> http://www.bevindustry.com/articles/98124 Thu, 05 Feb 2026 10:00:00 -0500 https://www.bevindustry.com/articles/98124-pascal-siakam-adorns-limited-edition-red-bull-can Red Bull announced the return of two fan-favorite products: the Red Bull Iced Edition and Red Bull Peach Edition launching at retailers nationwide with and without sugar. Red Bull announced the return of two fan-favorite products: the Red Bull Iced Edition and Red Bull Peach Edition launching at retailers nationwide with and without sugar.

]]> http://www.bevindustry.com/articles/98096 Mon, 19 Jan 2026 11:15:00 -0500 https://www.bevindustry.com/articles/98096-red-bull-releases-iced-edition-peach-edition Suja Organic launched three new Multivitamin wellness shots: Multivitamin with Fiber, Multivitamin with Magnesium and Multivitamin with Biotin. Suja Organic launched three new Multivitamin wellness shots: Multivitamin with Fiber, Multivitamin with Magnesium and Multivitamin with Biotin. 

]]> http://www.bevindustry.com/articles/98078 Mon, 12 Jan 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98078-suja-organic-multivitamin-wellness-shots Monster Energy is kicking off the new year with a fresh take with the Introduction of Monster Energy Strawberry Shot. Monster Energy is kicking off the new year with a fresh take with the Introduction of Monster Energy Strawberry Shot.

]]> http://www.bevindustry.com/articles/98066 Mon, 05 Jan 2026 12:00:00 -0500 https://www.bevindustry.com/articles/98066-monster-energys-new-flavor-inspired-by-dirty-soda-trend