Energy Drinks & Shots .taxonomy-header__description{ width: 675px !important; max-width: 100% !important; }

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Trend articles, new products and news related to energy drinks and shots.]]> https://www.bevindustry.com/rss/2243-energy-drinks-shots en-us Bang Lime Pop Drop Bang Energy announced the launch of Bang Lime Pop Drop, a bold new flavor that delivers lime candy vibes with a sweet, tangy and juicy punch, the company says.

]]> http://www.bevindustry.com/articles/98297 Wed, 15 Apr 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98297-bang-lime-pop-drop Recasting Our Point of Reference in Beverage The beverage marketplace has gone through repeated cycles of fragmentation, reinvention and rediscovery. Not long ago, the narrative was that big brands were finished and the future belonged to endless niche innovation.

]]> http://www.bevindustry.com/articles/98282 Fri, 03 Apr 2026 12:00:00 -0400 https://www.bevindustry.com/articles/98282-recasting-our-point-of-reference-in-beverage Liquid I.V. Sugar-Free Fruit Punch Liquid I.V. officially dropped its newest flavor: Energy Multiplier Sugar-Free Fruit Punch.  

]]> http://www.bevindustry.com/articles/98226 Mon, 16 Mar 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98226-liquid-iv-sugar-free-fruit-punch Red Bull Spring Edition Cherry Sakura With spring just around the corner, Red Bull unveiled its Red Bull Spring Edition Cherry Sakura. 

]]> http://www.bevindustry.com/articles/98210 Thu, 12 Mar 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98210-red-bull-spring-edition-cherry-sakura Accelerator Active Energy Citrus Freeze Accelerator Active Energy announced the launch of its  latest innovation: Citrus Freeze. 

]]> http://www.bevindustry.com/articles/98208 Tue, 10 Mar 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98208-accelerator-active-energy-citrus-freeze C4 Performance Energy Mango Fuego C4 is turning up the heat with a new bold flavor: C4 Performance Energy Mango Fuego.

]]> http://www.bevindustry.com/articles/98194 Mon, 02 Mar 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98194-c4-performance-energy-mango-fuego Keurig Dr Pepper debuts new innovations across its refreshment portfolio Keurig Dr Pepper, Burlington, Mass., and Frisco, Texas, announced it is entering 2026 with an unrivaled commitment to flavor leadership, debuting innovations across its carbonated soft drinks (CSDs), teas, waters, energy and juice drinks portfolios. 

]]> http://www.bevindustry.com/articles/98184 Wed, 18 Feb 2026 11:53:00 -0500 https://www.bevindustry.com/articles/98184-keurig-dr-pepper-debuts-new-innovations-across-its-refreshment-portfolio Rockstar Energy Punched Blackberry Rockstar Energy, a brand of Celsius Holdings Inc., introduced Punched Blackberry, the newest addition to its Punched subline.

]]> http://www.bevindustry.com/articles/98157 Tue, 10 Feb 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98157-rockstar-energy-punched-blackberry REIGN Total Body Fuel launches Watermelon Sour Gummy flavor REIGN Total Body Fuel, a performance beverage created by Monster Energy, Corona, Calif., is expanding its flavor lineup with the launch of Watermelon Sour Gummy, a candy-inspired innovation that fuses intense flavor with uncompromising performance, it says.

]]> http://www.bevindustry.com/articles/98161 Mon, 09 Feb 2026 14:45:00 -0500 https://www.bevindustry.com/articles/98161-reign-total-body-fuel-launches-watermelon-sour-gummy-flavor Pascal Siakam adorns limited-edition Red Bull can A new limited-edition Red Bull Energy Drink celebrates basketball star Pascal Siakam’s career and legacy in the sport.

]]> http://www.bevindustry.com/articles/98124 Thu, 05 Feb 2026 10:00:00 -0500 https://www.bevindustry.com/articles/98124-pascal-siakam-adorns-limited-edition-red-bull-can Red Bull releases Iced Edition, Peach Edition Red Bull announced the return of two fan-favorite products: the Red Bull Iced Edition and Red Bull Peach Edition launching at retailers nationwide with and without sugar.

]]> http://www.bevindustry.com/articles/98096 Mon, 19 Jan 2026 11:15:00 -0500 https://www.bevindustry.com/articles/98096-red-bull-releases-iced-edition-peach-edition Suja Organic Multivitamin Wellness Shots Suja Organic launched three new Multivitamin wellness shots: Multivitamin with Fiber, Multivitamin with Magnesium and Multivitamin with Biotin. 

]]> http://www.bevindustry.com/articles/98078 Mon, 12 Jan 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98078-suja-organic-multivitamin-wellness-shots Monster Energy’s new flavor inspired by dirty soda trend Monster Energy is kicking off the new year with a fresh take with the Introduction of Monster Energy Strawberry Shot.

]]> http://www.bevindustry.com/articles/98066 Mon, 05 Jan 2026 12:00:00 -0500 https://www.bevindustry.com/articles/98066-monster-energys-new-flavor-inspired-by-dirty-soda-trend AUTOFOCUS Productive Health Co. announced the launch of AUTOFOCUS, a functional beverage designed to deliver clean, sustained energy and mental clarity.

]]> http://www.bevindustry.com/articles/98059 Mon, 05 Jan 2026 00:00:00 -0500 https://www.bevindustry.com/articles/98059-autofocus C4 Performance Energy Cereal Killer C4 Performance Energy unveiled its Cereal Killer flavor, inspired by the colorful chaos of a childhood breakfast bowl.

]]> http://www.bevindustry.com/articles/98040 Tue, 23 Dec 2025 00:00:00 -0500 https://www.bevindustry.com/articles/98040-c4-performance-energy-cereal-killer Fire Brands, Playboy team up to launch next-gen energy drink Fire Brands, Miami, announced its partnership with Playboy, one of the most recognizable brands in the world, to introduce a new line of flavorful energy drinks designed to inspire the next generation of energy drink consumers, it says.

]]> http://www.bevindustry.com/articles/98053 Fri, 19 Dec 2025 00:00:00 -0500 https://www.bevindustry.com/articles/98053-firebrands-playboy-team-up-to-launch-next-gen-energy-drink Unlocking the potential for functional beverages jacobsenj@bnpmedia.com (Jessica Jacobsen) To meet consumers’ health and wellness needs, functional beverages are seeing an increase in usage as these products address a range of benefits.

]]> http://www.bevindustry.com/articles/98017 Mon, 08 Dec 2025 00:00:00 -0500 https://www.bevindustry.com/articles/98017-unlocking-the-potential-for-functional-beverages GORGIE Cranberry Party Pop GORGIE is ringing in the holiday season with its latest limited-edition flavor innovation: Cranberry Party Pop. 

]]> http://www.bevindustry.com/articles/98000 Thu, 04 Dec 2025 00:00:00 -0500 https://www.bevindustry.com/articles/98000-gorgie-cranberry-party-pop Liquid Death strengthens West Coast distribution Liquid Death, Los Angeles, announced its new distribution agreements with Sunset Distributing, a Southern California subsidiary of Hand Family Companies, and with Pacific Northwest distributors: The Odom Corp., Bigfoot Beverages and Summit Beverage Distribution Co. 

]]> http://www.bevindustry.com/articles/97993 Tue, 25 Nov 2025 15:24:00 -0500 https://www.bevindustry.com/articles/97993-liquid-death-strengthens-west-coast-distribution Lotus Plant Power aims to provide functional benefits, balance alversonc@bnpmedia.com (Chloe Alverson) Lotus Plant Power is on a mission to redefine energy drinks, drawing inspiration from the iconic lotus flower’s balance of mind, body and spirit.

]]> http://www.bevindustry.com/articles/97955 Mon, 17 Nov 2025 00:00:00 -0500 https://www.bevindustry.com/articles/97955-lotus-plant-power-aims-to-provide-functional-benefits-balance NACS Show breaks Chicago record The NACS Show once again set an attendance record for its respective host city, following record crowds in Atlanta (2023) and Las Vegas (2024). The tradeshow featured beverage manufacturers, highlighting their current and upcoming innovations.

]]> http://www.bevindustry.com/articles/97950 Fri, 14 Nov 2025 00:00:00 -0500 https://www.bevindustry.com/articles/97950-nacs-show-breaks-chicago-record Phorm Energy’s new release supports military families Phorm Energy announced its nationwide launch of Honor. Educate. Unite., a brand new limited-time-only cherry slush flavor energy drink.

]]> http://www.bevindustry.com/articles/97954 Tue, 11 Nov 2025 13:00:00 -0500 https://www.bevindustry.com/articles/97954-phorm-energys-new-release-supports-military-families Red Bull unveils Winter Edition energy drink As the seasons change and wintery adventures await, Red Bull unveils this year’s Red Bull Winter Edition: Fuji Apple & Ginger. 

]]> http://www.bevindustry.com/articles/97933 Mon, 03 Nov 2025 09:00:00 -0500 https://www.bevindustry.com/articles/97933-red-bull-unveils-winter-edition-energy-drink Monster Energy brings Bad Apple to America Monster Energy, Corona, Calif., is bringing its hit European flavor Bad Apple stateside. Already a hit overseas, Bad Apple became one of Monster’s top new product launches in the U.K. and across Europe, the company says.

]]> http://www.bevindustry.com/articles/97916 Tue, 28 Oct 2025 13:44:00 -0400 https://www.bevindustry.com/articles/97916-monster-energy-brings-bad-apple-to-america Vive Organic launches new wellness shots Vive Organic, the Suja Life-owned leader in wellness shots, is expanding its energy line with two new functional shots: Energy + Focus and Energy Extra Strength.

]]> http://www.bevindustry.com/articles/97913 Mon, 27 Oct 2025 12:00:00 -0400 https://www.bevindustry.com/articles/97913-vive-organic-launches-new-wellness-shots Red Bull releases Advent Calendar in US For the first time in the United States, Red Bull will release an Advent Calendar, which will be available in limited quantities starting Nov. 3 at Costco, Kroger, Target, Walmart, and select Circle K’s.

]]> http://www.bevindustry.com/articles/97911 Mon, 27 Oct 2025 09:00:00 -0400 https://www.bevindustry.com/articles/97911-red-bull-releases-advent-calendar-in-us 5-hour ENERGY announces new products ahead of NACS The maker of 5-hour ENERGY products announced multiple bold flavor announcements launching later this year and next year.

]]> http://www.bevindustry.com/articles/97882 Tue, 14 Oct 2025 14:00:00 -0400 https://www.bevindustry.com/articles/97882-5-hour-energy-announces-new-products-ahead-of-nacs Yerba Madre’s Watermelody Yerba Madre, formerly known as Guayakí Yerba Mate, announced the launch of Watermelody, the first seasonal release to debut under the brand’s new name and refreshed yellow can design.

]]> http://www.bevindustry.com/articles/97834 Fri, 03 Oct 2025 00:00:00 -0400 https://www.bevindustry.com/articles/97834-yerba-madres-watermelody Red Bull Tetris can incorporates classic design with colorful Tetrimino shapes Inspired by the legendary game of Tetris, Red Bull launched a limited-edition can to celebrate the iconic game, now with Wiiings. 

]]> http://www.bevindustry.com/articles/97784 Fri, 12 Sep 2025 10:00:00 -0400 https://www.bevindustry.com/articles/97784-red-bull-tetris-can-incorporates-classic-design-with-colorful-tetrimino-shapes Nutrabolt expands strategic partnership with Bloom Nutrition Nutrabolt, Austin, Texas, announced a significant new investment in Bloom Nutrition, the approachable wellness line founded by Mari Llewellyn and Greg LaVecchia. The expanded investment in Bloom amplifies the Nutrabolt portfolio, extending its reach into new categories and usage occasions, attracting a broader consumer base, the company says. 

]]> http://www.bevindustry.com/articles/97779 Tue, 09 Sep 2025 09:10:00 -0400 https://www.bevindustry.com/articles/97779-nutrabolt-expands-strategic-partnership-with-bloom-nutrition