The makers of 5-hour ENERGY products unveiled a new, limited-edition flavor: Confetti Craze. Released just in time for August — the month with the most birthdays in the United States (according to The Bump) — this flavor delivers a burst of bold, festive birthday cake flavor, the company says.

Confetti Craze Extra Strength 5-hour ENERGY shots are a new twist on an energy boost: tasting like a rich, buttery blend of freshly baked confetti cake, topped with fluffy vanilla frosting and just the right amount of sweetness, the company says. 

“Tastes like a party. Works like 5-hour ENERGY,” said Leah Key, president of Living Essentials, LLC, the maker of 5-hour ENERGY products, in a statement. “We launched Confetti Craze in August because it’s the most birthday-filled month of the year, and this flavor is our gift to the spotlight-stealers and everyday party-starters who want to celebrate life’s big and small moments with energy.”

Each Extra Strength shot packs 230 mg of caffeine, plus B vitamins and nutrients for a fast, effective boost, with zero sugar, zero calories and zero sugar crash. That’s as much caffeine as a premium 12-ounce coffee, but without the wait (or the pastry line). 

Confetti Craze is available at 5hourenergy.com and Amazon.com. 

“This is our most joyful flavor yet,” added Key. “It’s got the birthday cake flavor and the same trusted boost our customers expect — now in a bottle that basically says ‘let’s party’ from the first sip.”

To celebrate all month, 5-hour ENERGY will be surprising people on the streets with ‘instant’ birthday parties. Additionally, the brand is partnering with a number of bakers to make Confetti Craze birthday cakes.