The maker of 5-hour ENERGY products announced multiple bold flavor announcements. First, three fan-favorites that were initially limited-time offers — Cotton Candy, Fruity Rainbow and Confetti Craze — have been named as official additions to the brand’s Tasty Caffeine in 17 Flavors lineup. In addition, the energy shot brand introduces an all-new flavor, Firework Freeze, a blend of juicy cherry, citrusy lime and candy-like blue raspberry inspired by the favorite freezer pop, which will launch nationwide next year.

The big reveal takes place this week at the NACS Show in Chicago, where attendees can sample the new flavors and experience a burst of sweetness from a robotic cotton candy machine serving up free cotton candy for attendees, it says.

“These sweet flavors were a hit as limited-time offers, and fans made it clear they wanted more,” said Leah Key, president of Living Essentials LLC, the maker of 5-hour ENERGY products, in a statement. “So, we’ve decided to make Cotton Candy, Fruity Rainbow and Confetti Craze official members of our tasty caffeine lineup — and they will soon be available nationwide online and in retail stores.”

Cotton Candy delivers melt-in-your-mouth sweetness inspired by the fairground favorite; Fruity Rainbow brings a bright, candy-like burst of tropical fruit; and Confetti Craze offers a celebratory birthday cake flavor, the company says.

Each Extra Strength shot packs 230 mg of caffeine, plus B vitamins and nutrients for a fast, effective boost, with zero sugar, zero calories and zero sugar crash. 

These three flavors will be available for purchase on 5hourEnergy.com and Amazon before the end of 2025, with nationwide retail availability coming in early 2026. Firework Freeze will be available in May 2026 for a vibrant, summer-ready rollout.