Farmington Hills, Mich.-based Living Essentials LLC, the makers of 5-hour ENERGY shots, announces the launch of a new carbonated energy beverage in a 16-ounce can. The company announced the beverage this week with simultaneous exhibits and events at the National Beer Wholesalers Association (NBWA) convention in Las Vegas, and at the National Association of Convenience Stores (NACS) convention in Chicago.
"5-hour ENERGY is already a top three energy brand, so the addition of the 16-ounce carbonated beverage product is a natural progression," said CEO and Founder Manoj Bhargava in a statement.
The new beverages are available in three flavors: Berry, Grape and Watermelon. The launch flavors are among the most popular of the shot.
Bhargava began the announcement tour at NBWA, where he also is speaking about the new product launch at the opening session of the National Beer Wholesalers Association's annual conference in Las Vegas.
The new 16-ounce beverage will be distributed nationally via independent beverage distributors and other channels. The 2-ounce 5-hour ENERGY shot has nearly 90% market share in the category and is available at more than a quarter-million retail locations, the company says.