Lucky Energy SLUSH
Lucky Energy announced the expansion of its beverage line with the launch of SLUSH.
Available in three flavors inspired by classic frozen favorites— Blue Razz, Cherry Slush and Strawberry Slush — the introduction marks the portfolio’s first permanent 12-ounce sleek can format and signals the brand’s continued evolution as it expands nationwide, it notes. The collection will remain a core addition to the growing Lucky Energy lineup.
SLUSH delivers the performance Lucky consumers expect, with 200 mg of caffeine, the brand’s signature blend of five simple ingredients including maca, beta-alanine, taurine and ginseng, plus zero sugar and zero calories, it says. It is the same clean, high-performance formulation expressed through bold flavor profiles that feel instantly recognizable, it adds.
“SLUSH represents more than new flavors for us,” said Richard Laver, founder and CEO of Lucky Energy, in a statement. “It reflects our belief that performance and emotional connection should coexist, and that great taste is at the center of it all.
“Everything we create starts with delivering a truly delicious, craveable experience,” Laver continues. “The frozen drinks many of us grew up with represented freedom and shared experience, and we saw an opportunity to bring that moment forward in a way that not only tastes incredible, but also aligns with our zero-sugar, zero-calorie standard and our commitment to simple ingredients. As we scale nationally, we are focused on building a brand that resonates on both a performance and emotional level.”
Lucky Energy SLUSH is available in a 12-pack for $29.99 exclusively at the company’s website, with retail expansion to follow, it says.
www.luckybevco.com
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