Swiss Miss, a brand of Chicago-based Conagra Brands, is partnering with Lucky Charms on Magically Delicious Hot Cocoa. This new hot cocoa features all the iconic Lucky Charms marshmallows including hearts, stars, horseshoes, clovers and blue moons, unicorns, rainbows and red balloons.
Swiss Miss Hot Cocoa with Lucky Charms Marshmallows is made with real nonfat milk and premium cocoa.
"The partnership with Swiss Miss and Lucky Charms really is a perfect fit in our eyes," said Erik Sword, senior brand manager for Swiss Miss, in a statement. "The only thing that makes our delicious Swiss Miss hot cocoa even better is marshmallows, so why not use the most fun marshmallows out there. Now you can get actual Lucky Charms marshmallows for a Magically Delicious® treat your whole family will love!"
The introduction of Swiss Miss Hot Cocoa with Lucky Charms is the first co-branded innovation on the Swiss Miss brand, it says. This hot drink has 180 calories in each serving and comes in packages of six pre-portioned servings.
"Lucky Charms teaming up with Swiss Miss provides a unique opportunity to give our fans exactly what they have dreamed of, the magical combination of hot cocoa topped with Lucky Charms marshmallows," said Liz Mahler, senior brand manager for Lucky Charms.
Swiss Miss Hot Cocoa with Lucky Charms is arriving on store shelves now with a suggested retail price of $2.99.