Swiss Miss, a brand of Chicago-based Conagra Brands, is partnering with Lucky Charms on Magically Delicious Hot Cocoa. This new hot cocoa features all the iconic Lucky Charms marshmallows including hearts, stars, horseshoes, clovers and blue moons, unicorns, rainbows and red balloons.

Heritage brands are finding more ways to ensure consumers who are looking for something new and exciting will find favor with storied brands through new product innovation. In the recent Readers’ Choice: New Product of the Month poll for October, we saw that the readers of Beverage Industry feel the same way.

Announcing its new seasonal product, Darigold Inc. introduced Heat N' Serve Hot Cocoa.

In celebration of National Hot Cocoa Day on Dec. 13, Keurig Green Mountain Inc., Waterbury, Vt., and Swiss Miss, a brand of Chicago, Ill.-based ConAgra Brands Inc., are introducing two new varieties of Swiss Miss Hot Cocoa K-Cup pods.