Energy Drinks & Shots

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Minneapolis-based So Good So You launched its newest blend: Happy. The organic blood orange guava cold-pressed juice shot is powered by ashwagandha, an adaptogen that helps the body regulate its functions, including mood and mental clarity, the company says.

Optimum Nutrition, a brand of Glanbia Nutritionals, launched a new flavor of its AMIN.O. ENERGY + ELECTROLYTES Sparkling Hydration drink: Orange Blast. 

G FUEL, a brand of West Babylon, N.Y.-based Gamma Labs, developed a new Collector's Box in collaboration with Warner Bros. Pictures to celebrate the release of “The Matrix Resurrections,” now playing in theaters and streaming on HBO Max. 

Dallas-based G.O.A.T. Fuel, the health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T. Jerry Rice, announced its partnership with San Francisco 49ers Quarterback Trey Lance — the brand’s first NFL ambassador. 

Atlanta-based Kill Cliff introduced its latest creation: Kill Cliff Octane. The first Octane beverage to be released is the Killer Cliffsicle, an orange vanilla flavored limited-edition energy drink that contains CBD, the company says.

The Los Angeles Lakers named El Segundo, Calif.-based G.O.A.T. Fuel as the official energy drink of the team. G.O.A.T. Fuel is a health-focused energy drink, founded by NFL Hall of Famer and noted G.O.A.T. Jerry Rice, his daughter Jaqui Rice Gold and Trevion Gold. 

Red Bull, in time for the winter season, unveiled Red Bull Winter Edition Pomegranate. This year's Red Bull Winter Edition features the taste of pomegranate with notes of sour cherry and red berries, the company notes.