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Beverage NewsCarbonated Soft Drinks

Slice enters dirty soda market

Slice Dirty Soda crafted with coconut-derived MCT oil

By Staff Beverage Industry
Slice Dirty Soda
(Image courtesy of Suja Life)
May 6, 2026

Slice Soda, a brand of Suja Life, is shaking up the better-for-you soda category with the launch of its newest innovation: Dirty Soda. 

Available at Target stores nationwide, the new Slice Dirty Soda lineup introduces two craveable flavors, Dirty Orange and Dirty Strawberry, bringing the viral, mix-it-yourself trend into a convenient, ready-to-sip format.

Inspired by the viral dirty soda trend, Slice Dirty Soda is crafted with coconut-derived MCT oil to create the rich, creamy texture fans expect, with no mixing required.

“Dirty soda has quickly become one of the most talked-about beverage trends, but until now, consumers had to make it themselves or settle for versions that didn’t quite deliver the full experience,” said Nicole Portwood, chief marketing officer at Suja Life, in a statement. “Rather than artificial cream flavors, we’ve added MCT oil to create the smooth, indulgent mouthfeel that defines a true dirty soda, capturing the creamy indulgence people love while staying true to our mission of offering a better-for-you soda.”

Each 12-ounce can of Slice Dirty Soda features the brand’s signature combination of prebiotics, probiotics and postbiotics to support gut health. With 4 grams of sugar, real fruit flavor, and no artificial ingredients, Slice Dirty Sodas deliver on both taste and function, the company says. 

The following are the debut flavors:

•    Dirty Orange (60 calories): A bright, bold orange soda with a creamy twist, delivering nostalgic flavor with a refreshingly modern upgrade.

•    Dirty Strawberry (50 calories): A fresh take on a classic favorite, blending juicy strawberry flavor with smooth, creamy indulgence.

Like all Slice products, Dirty Soda is non-GMO Project Verified, gluten free, vegan, and contains no high-fructose corn syrup. 

Slice Dirty Soda is available at Target stores nationwide, with expanded retail distribution to follow in the coming months.

KEYWORDS: Carbonated Soft Drinks (CSD) Sales postbiotics prebiotics Probiotics

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