The Coca-Cola Co.. Atlanta, will debut its first-ever prebiotic soda made with real fruit juice, no added sugar and no compromises, it says. Simply Pop is launching with five flavor variants: Strawberry, Pineapple Mango, Fruit Punch, Lime and Citrus Punch.     

Featuring 6 grams of prebiotic fiber, zinc, and vitamin C, Simply Pop offers support for gut health and immune function, the company says.

Packaged exclusively in 12-ounce slim cans, Simply Pop will be priced at $2.49 for a can.

Beginning late February, Simply Pop will be available at retail in select regions and online nationwide via Amazon Fresh.

In a press release, Becca Kerr, CEO of nutrition at The Coca‑Cola Co., said the team took a disciplined, consumer-driven approach throughout the product’s journey, from ideation to launch.

"We found that consumers, especially wellness-focused Gen Z-ers and Millennials, were really interested in juice and prebiotic sodas," Kerr said in a statement. "And since many brands in this category are new, they were looking to align with names they know and trust for both quality and taste. This was particularly true for those curious about prebiotic sodas but who hadn't yet taken the leap. We knew that in order to bring new drinkers into the category, we had to strike that perfect balance of innovation and trust."

With more than two decades of equity in juice, Simply’s credentials made it the ideal choice to lead the company’s entry into prebiotic sodas, the company noted. Since launching as an orange juice brand in 2001, the Simply portfolio has expanded to more than 20 varieties of juices, juice drinks, ades, smoothies and more.

Terika Fasakin, North America brand senior director for Simply and dids, shared insight into the brand's connection with its audience. "Gen Z grew up with this brand," she said. "They don't remember a world where Simply doesn’t exist, and it’s the juice they’ve seen in the fridge throughout their lives, so it has a particular tug on their heartstrings."

The team spent more than a year refining the Simply Pop taste profile, packaging and playful visual identity through extensive taste tests and consumer feedback sessions. Notably, all five flavors are mainstays in the Simply lineup.

Out-of-home, digital and influencer-driven social media creative, as well as robust sampling and experiential activations, will promote the phased launch. Later in the year, the brand will team up with leading media company, Dear Media, for a podcast tour where well-known hosts will discuss the juiciest pop culture topics over Simply Pop.

“This has truly been a labor of love for the team because we know Simply Pop is a great-tasting prebiotic soda consumers want,” Fasakin said in a statement. “We’ve pushed ourselves to move fast while staying strategic and focused. And, as we get feedback from consumers who taste Simply Pop and engage with the brand, we’ll continue to evolve.”