Energy Drinks & Shots

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Corona, Calif.-based Monster Energy Corp. announced the launch of its newest Monster Energy Java innovation: Cold Brew. Infused with nitrous oxide to give a rich and creamy mouthfeel, Java Monster Cold Brew is available in two bold new flavors: Latte and Sweet Black, it adds.

As the most-followed Twitch channel, Blevins has over 17 million followers. Now, Blevins has teamed up with G FUEL, The Official Energy Drink of Esports, to bring fans a sweet flavor: Ninja Cotton Candy.

Monster Energy Corp. announced a new flavor is joining the Rehab Monster lineup: Watermelon. The new energy drink is packed with added functional benefits to restore energy and conquer fatigue, the company says. 

San Diego-based Rowdy Energy announced that it recently brand partnered with Camielle Kostek, former New England Patriots cheerleader and current host of TBS’ “Wipeout.” Kostek will serve as the Chief Wellness Officer for its new calorie-burning line Power Burn. Launched in February, the beverage contains zero sugar and 160 mg of natural caffeine from green tea and green coffee and contains just 5 calories. 

In time for warmer weather, CELSIUS Energy Drink, a brand of Celsius Holdings Inc., released its newest flavor: CELSIUS Sparkling Strawberry Lemonade. 

MTN DEW GAME FUEL, a brand of Purchase, N.Y.-based PepsiCo, and Dr Disrespect are taking their relationship to the next level with the release of Championship Citrus Cherry. The fan favorite is finally back and bolder than ever, including a limited-edition can while supplies last on GameFuel.com.

Red Bull unveiled the latest in its Red Bull Edition series with the launch of Red Bull Summer Edition Strawberry Apricot. 

With bright summer days on the horizon, Red Bull unveils the latest in their Red Bull Edition series with the launch of Red Bull Summer Edition Strawberry Apricot. The limited time offering will be available on April 4, in select retailers, and nationwide on May 1 just in time for the warmer weather ahead.

Starbucks Corp. entered the energy category for the first time with the introduction of Starbucks BAYA Energy, a ready-to-drink (RTD) beverage, which is crafted from caffeine naturally found in coffee fruit. 

Rowdy Energy, created by beverage entrepreneur Jeff Church and 2x NASCAR Cup Champion Kyle Busch, announced the brand’s newest product line: Power Burn.