Louisville, K.Y.-based Alani Nu, a “better-for-you” health and wellness brand founded by entrepreneur and influencer Katy Hearn, announced its partnership with entrepreneur and celebrity Kim Kardashian.
The collaboration, Alani by Kim K, features an exclusive, limited-edition energy drink called "Kimade," which offers a refreshing twist on a classic flavor, Strawberry Lemonade.
With Kim Kardashian's creative input coupled with Alani Nu's continued growing success in the health and wellness industry, Kimade was created to offer a new seasonal energy drink flavor in the brand's marquee product line featuring a minimalistic can design, the company says.
"We are thrilled to collaborate with Kim, who is such an amazing female powerhouse and entrepreneur," Hearn said in a statement. "Kim's dedication to both her family and creating innovative brands perfectly align with our brand values, making this partnership such a natural fit. We are so excited for everyone to try this flavor, which we know is going to be one of our best yet."
Each 12-ounce can of Kimade Energy Drinks contain 200 mg of caffeine, zero sugar, B vitamins, biotin and only 10 calories. This delightfully refreshing beverage also is vegan and gluten-free, the company says. Known for delivering flavor packed products, Kimade was crafted to offer a punch of sweet strawberries with a blend of tart, freshly squeezed lemonade, it adds.
The Alani by Kim K collaboration will launch on July 17 with Kimade. The beverage will initially be sold exclusively on Alani Nu’s website for $29.99 a 12-pack, along with limited-edition Alani by Kim K merchandise, the company says. Kimade Energy Drinks also will be rolling into national retailers including Walmart, Target, Kroger Family Stores, GNC and The Vitamin Shoppe as well as international retailers later this summer, it adds.