Waterbury, Vt.-based Keurig Green Mountain Inc. and Brockton, Mass.-based office products dealer W.B. Mason Co. Inc. signed a multi-year agreement to offer W.B. Mason’s Shazam Coffee in K-Cup packs for the Keurig hot-brewing system in away-from-home channels. Shazam will be the first brand to come into the Keurig family from a Keurig-authorized distributor.
“We’ve had a long, successful history with W.B. Mason as a Keurig-authorized distributor,” said John Whoriskey, president of U.S. sales and marketing for Keurig, in a statement. “By expanding our relationship and introducing Shazam Coffee to office and hospitality channels, we’ll be able to provide even more variety and choice of beverages to customers across the country.”
The companies plan to launch the new Shazam Coffee K-Cup packs in Light, Medium and Dark Roast Blends exclusively to W.B. Mason customers later in October. All Shazam Coffee K-Cup packs will be marked with the Keurig Brewed seal indicating that the product has passed rigorous testing, assuring the quality, taste and integrity that consumers expect from the Keurig brand, the company says.
“The opportunity for W.B. Mason to be the first Keurig-authorized distributor to market our own blend of coffee promises to be the most important product launch in our company’s history,” said Leo J. Meehan III, president and chief executive officer of W.B. Mason, in a statement. “The taste of the coffee, coupled with the low price, will make your day truly magical. The best part, though, is that Shazam is available exclusively to W.B. Mason customers.”