Keurig, Community Coffee announce partnership
Licensing agreement will bring Community Coffee K-Cups to market in spring 2015
Keurig Green Mountain Inc., Waterbury, Vt., and Community Coffee Co., Baton Rouge, La., announced a multi-year licensing, manufacturing and distribution agreement to bring Community Coffee to Keurig portion-pack formats for consumer and commercial Keurig hot-brewing systems. Financial terms of the agreement were not disclosed.
The new, licensed Community Coffee K-Cup packs are scheduled to launch in spring 2015, with extensions into K-Carafe packs for the Keurig 2.0 brewing system and Bolt packs for the KeurigBolt Carafe Brewing System planned for the future. All Community Coffee K-Cup packs will be marked with the Keurig Brewed seal, indicating the product has passed rigorous testing that assures the quality, taste, and integrity consumers expect from the Keurig brand, the companies say.
“Consumers tell us that they choose Keurig brewers for the quality, simplicity and variety of brands and beverages available in the system,” said John Whoriskey, president of U.S. sales and marketing at Keurig, in a statement. “Welcoming a premium brand like Community Coffee into the mix means the loyal fans of Community Coffee will be able to enjoy the coffee they know and love with the quality and consistency they expect from their Keurig brewer.”
Community Coffee Co., a fourth-generation, family-owned business, has sold premium quality coffees since 1919. Today, the company has grown to become the largest family-owned and -operated retail coffee brand in America, it says. Community Coffee Co. imports, roasts and distributes its premium coffees through retail stores, restaurants, offices, convenience stores and hospitality channels.
“Community Coffee Co. continues to experience explosive growth and remains deeply committed to providing the highest-quality coffee experience for our customers,” said David Belanger, president and chief executive officer of Community Coffee Co., in a statement. “Partnering with Keurig allows us to further extend our products in a format that is highly desired by consumers, and we are very excited about this opportunity.”