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Beverage NewsChannel StrategiesEnergy Drinks & Shots

7-Eleven launches 7-Select Fusion Energy Beverage

Retailer also releases hydration beverage for immune support

By Staff Beverage Industry
7 Select Fusion.jpg
August 7, 2024

7-Eleven Inc., Irving, Texas, is introducing new 7-Select additions to its beverage lineup including a new energy beverage, 7-Select Fusion Energy, and a new premium hydration beverage, 7-Select Rehydrate. 7-Select Fusion Energy and 7-Select Rehydrate are available for purchase now at 7-Eleven, Speedway and Stripes stores nationwide.

The new 7-Select Fusion Energy is available in four flavors: Cosmic Cherry, Rockin’ Rainbow, Galactic Citrus and Paradise Pulse. Each can is packed with high antioxidant vitamin C and essential B6 and B12 vitamins to elevate energy, boost mental sharpness and enhance mood. 7-Select Fusion Energy contains zero sugar, is gluten free and free from artificial colors and high fructose corn syrup.

The new 7-Select Rehydrate is a 20-ounce premium hydration beverage formulated for immune support. Crafted with a specialized blend of five electrolytes and vitamins, the hydration beverage is available in Cherry, Fruit Punch and Grape flavors. Now until Aug. 27, consumer can buy one bottle of 7-Select Rehydrate and get another free.

“With the launch of our new energy drink, 7-Select Fusion Energy, and the new 7-Select Rehydrate hydration beverage, we’re providing our customers with innovative, high-quality private brand items crafted to energize and refresh,” said Nikki Boyers, vice president of private brands at 7-Eleven, in a statement. “Whether needing a quick boost to help power through the day or a break for hydration, our new beverages are designed to meet the evolving needs of our customers who stay on the go.”

KEYWORDS: 7-Eleven convenience stores energy drinks performance beverages sports drinks

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