“SPYLT has always been about making functional beverages that feel more fun, more flavorful and less serious than the category around it,” said Josh Mendenhall, co-founder and president at SPYLT, in a statement. “As the brand rapidly expands nationwide, we’re excited to introduce a new look and campaign that pushes that idea forward at a larger scale.”

The new packaging was designed to make SPYLT impossible to ignore on the shelf, dialing up its signature mix of delicious nostalgic flavor, playful rebellion and functional benefits. The lineup includes Chocolate, Strawberry, Cookies & Cream, Peanut Butter Chocolate, Vanilla Milkshake and Max Chocolate, each delivering 20 grams of protein, a boost of caffeine, zero sugar, 90 calories, and a lactose-free formula.

This brand refresh follows a period of growth for SPYLT, which has expanded its footprint to more than 20,000 retail locations nationwide. The brand continues to scale its retail presence across key retailers, now available in more than 1,300 Target stores nationwide, alongside national availability at Kroger and Albertsons, as well as major distribution across H-E-B and Circle K.