Karbach Brewing unveils packaging update for fan-favorites
Karbach Brewing Co. released its first-ever packing update since opening its doors in Houston in 2011, with four of its most iconic beers ― Hopadillo Texas IPA, Love Street Blonde, Crawford Bock and Rodeo Clown Double IPA ― getting a fresh new look and visual identity.
The redesign, which was developed in partnership between Austin-based creative studio Helms Workshop and Karbach's in-house marketing team, delivers a more unified, modern identity across Karbach’s core lineup of brews, it says.
The four beers sporting updated graphics represent some of Karbach's fan-favorites:
• Hopadillo Texas IPA (6.6% ABV): A dry-hopped Texas IPA loaded with German Magnum, Cascade, Amarillo, Citra, Simcoe and East Kent Goldings hops.
• Love Street Blonde (4.9% ABV): A Kölsch-style blonde brewed for Texas heat, light-bodied with subtle floral notes and a crisp, dry finish.
• Crawford Bock (4.5% ABV): A smooth, easy-drinking bock brewed with Munich and caramel malts, which proudly supports the Astros Foundation.
• Rodeo Clown Double IPA (9.5% ABV): A double IPA with notes of toffee, stone fruit, citrus and pine.
“After 15 years of brewing beers that Texans love, we realized it was time to update our look,” said Chris Meyer, general manager of Karbach Brewing, in a statement. “The result is a refreshed, more unified identity that brings consistency across the lineup and better reflects the character, quality and energy behind every beer. It's the same great beer, just with a new look.”
The new packaging is now rolling out across Houston, Austin, Dallas and San Antonio.
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