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Home » Topics » Category Focus » Sports Drinks

Sports Drinks
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GOATFuel_Investment.png

G.O.A.T. Fuel closes on $5M seed round to accelerate growth trajectory

Notable investors include Eddie DeBartolo, Marc Lore, and co-founder Jerry Rice
May 30, 2023

Los Angeles-based G.O.A.T. Fuel, the health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T. Jerry Rice, announced closing on its initial Series Seed round of financing, which was oversubscribed and raised $5 million, putting total funds raised since launching in 2020 during the pandemic at $12 million. 


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Sports Protein Drinks
Category Focus

Sports and protein drinks must meet in-demand trends

Consumers want variety of functions, flavor for performance beverages
Chloe Alverson
Chloe Alverson
April 27, 2023

With functional and hybrid beverage trends on the rise, beverage-makers are innovating and adding to their portfolios to capture a broader customer base.


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DINK_PickleballRecovery.png

DINK pickleball recovery drink

April 11, 2023

DINK announced the official release of a first-of-its-kind pickleball recovery drink, available in three flavors: Lemon Lime, Orange and Pineapple.


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sport nutrition drinks
R&D Feature

Health, fitness trends spur growth for sport nutrition drinks

Functional ingredients, health attributes bring broader consumer appeal
Sabetta-Lauren.jpg
Lauren Sabetta
April 7, 2023

As physical fitness remains top of mind for those seeking healthier lifestyles, experts note that today’s consumers not only are turning to sports drinks to deliver on recovery, but also seek such drinks to help meet overall wellness goals.


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BIOLYTE Punch

March 14, 2023

BIOLYTE, a hydration beverage company, announced the debut of its latest drink flavor: Punch.


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ROAR Plus Powders and Strawberry Lemonade beverage

March 6, 2023

ROAR Organic, a line of organic hydration beverages, will unveil the newest additions to its portfolio at Natural Products Expo West 2023. 


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Powerade debuts new formula, packaging

February 2, 2023

Powerade announced an all-new formula and new-look packaging at retail this year. Powerade’s new formula now comes with 50% more electrolytes compared with competitive sports drinks. The formula also includes vitamins C and B. To complement the new formula, Powerade refreshed its packaging with a bold new look, featuring vibrant flavor colors on label to create an eye-catching lineup at retail shelves, it says.


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BodyArmor_CherryLime_900.jpg

BODYARMOR Sports Drink kicks off Operation Homefront partnership

Sports drink brand donates $500,000 to national nonprofit
January 24, 2023

BODYARMOR Sports Drink, a brand of The Coca-Cola Co., Atlanta, announced both an official partnership and $500,000 commitment to Operation Homefront, a national nonprofit whose mission is to build strong, stable and secure military families. BODYARMOR also launched a Cherry Lime flavor, with a military camouflage celebratory bottle in honor of those who serve and protect our country.


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Vitalura Labs Protein powder

December 26, 2022

Fitness influencer Anna Victoria announced the launch of her new Plant Based Protein powder: Vitalura Labs.


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Nutrabolt launches XTEND Healthy Hydration

Electrolyte drink mix packs available in 3 flavors, contain zero sugar
October 25, 2022

XTEND, a brand of Austin, Texas-based Nutrabolt, today announced the launch of a new product in its line of hydration and recovery amino acids: XTEND Healthy Hydration.


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