Core Power introduced a new flavor in convenience stores.

Iconic Protein introduced two new flavors: Golden Milk and Coconut Matcha.

Kill Cliff expanded its portfolio with the addition of a new endurance beverage, Endure. 

BiPro USA, a brand of Agropur Inc., a wholly owned subsidiary of Agropur Cooperative, introduced the fourth flavor in its BiPro Protein Water lineup, a caffeinated protein water, Orange BiPro Protein Water.  

Vitaminwater, a brand of The Coca-Cola Co., will launch active, a new line, in January. 

Only What You Need Inc. now offers OWYN ready-to-drink, plant-based protein shakes, which boast 20 grams of plant protein, organic greens and more than 500 mg of omega-3 fatty acids. 

Whole Foods Market, a division of Seattle-based Amazon, announced the most anticipated food trends for the year ahead. Floral flavors, functional mushrooms and root-to-stem recipes are just a few of the picks expected to take off in 2018. 

San Francisco-based Après launched a plant-based protein beverage specifically developed for premium whole-body replenishment. The beverage utilizes a proprietary blend of plant proteins, virgin coconut oil and coconut water in a shelf-stable format for convenient on-the-go consumption. 

Adding to its lineup of better-for-you hydration beverages, hoist debuted its newest flavor: Watermelon.