Sports Drinks

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POWERADE announced the launch of its latest innovation adding to the brand’s sports drink portfolio: POWERADE XTRA SOUR.

In this year’s State of the Industry report, experts share how the sports and protein drink market appeals to more than just athletes with its association to health and wellness, functional trends. 

PepsiCo, Purchase, N.Y., announced plans to deploy Agentforce, the digital labor platform from Salesforce for bringing trusted, autonomous AI agents into the flow of work. 

Oikos, a brand of Danone North America, announced the launch of Oikos Protein Shakes, a new line of shelf-stable protein shakes.

For the global beverage market, mergers and acquisitions (M&A) seem to be the new normal. Based on 2024 fiscal year sales, this year’s Top 100 Beverage Companies report, compiled by the editors of Beverage Industry, has seen a collection of long-running entities exit the list as they merged or were part of an acquisition. Through this M&A activity, we have welcomed more thriving innovators across the alcohol and non-alcohol beverage markets.

RECOVER 180, Los Angeles, an organic sports drink from Lance Collins, announced a high-powered partnership with country music icon Jason Aldean — launching just in time for the kickoff of his electrifying Full Throttle Tour.

Electrolit, a premium hydration beverage crafted with pharmaceutical quality grade ingredients, announced the launch of Pink Grapefruit, on shelves exclusively at 7-Eleven.

Quest Nutrition announced the launch of its latest innovation: Quest Protein Milkshakes, a protein-powered collection of ready-to-drink beverages.

As consumers prioritize active lifestyles and physical well-being, experts highlight how functional beverage trends are driving growth and innovation within the sports, protein drink markets.

Urban Remedy announced the launch of its organic high protein collagen meal replacement shakes, available in two flavors: Chocolate and Vanilla.