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Home » Topics » Category Focus » Sports Drinks

Sports Drinks
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BODYARMOR

Coca-Cola acquires remaining stake in BODYARMOR

Sports performance, hydration beverage brand will operate as separate business unit
November 2, 2021
No Comments

The Coca-Cola Co., Atlanta, announced that it has acquired full ownership of BODYARMOR, a line of sports performance and hydration beverages that is incremental to the Coca-Cola beverage portfolio and has significant potential for long-term growth. In 2018, Coca-Cola initially acquired a 15% stake in BODYARMOR with a path to full ownership, based on a pre-determined discount. Coca-Cola is paying $5.6 billion in cash for the remaining 85% of the company.


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FITAID Strawberry Lemonade
Up Close With

LIFEAID launches functional drinks to boost post-workout recovery

From sleep-aid to fitness, new products see success
Sarah graybill
Sarah Graybill
July 28, 2021
No Comments
LIFEAID Beverage Co. has hit the ground running post-pandemic with two recent product launches and a return to in-person tastings. On the road ahead, consumers can expect to see more functional offerings and “exciting” news in 2022.
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Gatorade

Gatorade launches Champions Edition collectors’ bottles

Limited-edition packaging inspired by three-time heavyweight champion Muhammad Ali
July 23, 2021
No Comments

Gatorade launched a set of six limited-time Champions Edition collectors’ bottles inspired by three-time heavyweight champion Muhammad Ali to celebrate the impact the Greatest of All Time had on sport and society. 


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Gatorade unveiled BOLT24

2021 State of the Beverage Industry: Weight control, sports beverages growing steadily

Most fitness beverage subcategories see notable growth
Sarah graybill
Sarah Graybill
July 1, 2021
No Comments
The sports drinks category saw a 15.6% growth over the year prior, which experts note likely is due to increasing consumer focus on health and wellness in recent years.
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State of the Industry 2021 main image

2021 State of the Beverage Industry

July 1, 2021
No Comments
Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year. The report includes updated statistics from Chicago-based Information Resources Inc. (IRI) as well as industry trends and forecasts into what’s next.
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Roar Organic

ROAR Organic revamps formulation, packaging

Brand moves beyond refreshment to include more vitamins, antioxidants
June 30, 2021
No Comments

ROAR Organic, Bethlehem, Pa., announced a new recipe for its line of beverages, which are now fortified 100% daily value of energy and immunity vitamins B5, B6, B12 and C, as well as antioxidant vitamins A and E, and electrolytes from coconut water.


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caffeinated sports drinks
Category Focus

Functional, plant-based ingredients boost sports, protein drinks’ growth

Performance beverages broaden functionality with new releases
Stephanie headshot new cropped
Stephanie Cernivec
April 22, 2021
No Comments
Although the pandemic presented a challenge for many beverage categories, it seems to have offered an opportunity for the sports and performance drinks segment.
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Powerade

Coca-Cola, Jel Sert partner for POWERADE Sports Freezer Bars

Frozen hydration pops available nationwide in Mountain Berry Blast, Fruit Punch
April 13, 2021
No Comments

The Coca-Cola Co., Atlanta, and the Jel Sert Co., West Chicago, Ill., announced the national rollout of POWERADE Sports Freezer Bars, offering everyday athletes a new way to enjoy POWERADE. Available in stores nationwide, POWERADE Sports Freezer Bars feature the brand's most popular flavors: Mountain Berry Blast and Fruit Punch.


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HALO

HALO welcomes Andy Murray as brand ambassador, investor

April 1, 2021
No Comments

Organic hydration drink HALO is ramping up efforts to get people hydrating the right way as it welcomes professional tennis player Andy Murray to the team as a brand ambassador and investor. 


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GoodSport

GoodSport turns to milk to deliver effective hydration

Sports drink brand uses patent-pending formula, process to utilize milk in formulation
March 10, 2021
No Comments

Chicago-based GoodSport Nutrition is launching GoodSport, a natural sports drink made from milk.


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